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You-Attitude

To learn how to Begin building goodwill. Continue to adapt your message to the audience. Emphasize what the reader wants to know. See another point of view. You-Attitude. Start by answering these questions: How do I create you-attitude in my sentences?

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You-Attitude

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  1. To learn how to Begin building goodwill. Continue to adapt your message to the audience. Emphasize what the reader wants to know. See another point of view. You-Attitude

  2. Start by answering these questions: How do I create you-attitude in my sentences? Does you-attitude basically mean using the word you? I’ve revised my sentences. Do I need to do anything else? You-Attitude

  3. You-Attitude • Looks at things from the reader’s point of view. • Respects the reader’s intelligence. • Protects the reader’s ego. • Emphasizes what the reader wants to know.

  4. Talk about the reader. Don’t discuss feelings, except to offer congratulations. In positive situations, use you more than I. Use wewhen it includes the reader. Avoid you in negative situations. To Create You-Attitude

  5. You-Attitude Examples • Lacking: Weare shippingyour order of September 21 this afternoon. • Better: The two dozen Corning Ware starter sets you orderedwill be shipped this afternoon and should reach youby September 28. • Lacking: We are happyto extend you a credit line of $5,000. • Better: You can now chargeup to $5,000 on your American Express Card.

  6. You-Attitude Examples continued • Lacking: You’ll be happyto hear that your scholarship has been renewed. • Better: Congratulations! Your scholarship has been renewed. • Lacking: You failed to sign your check. • Better: Your checkwas not signed.

  7. You-Attitude in Different Situations • In a positive message, focus on what the reader can do. • Avoid you when it criticizes the reader or limits the reader’s freedom.

  8. You-Attitude in Different Situations continued • In a job application letter, show how you can help meet the reader’s needs, but keep the word youto a minimum.

  9. To Create Goodwill with Content • Be complete. • Anticipate and answer questions readers are likely to have. • For information the reader did not ask for, show why it is important. • Show readers how the message’s subject affects them.

  10. For Goodwill with Organization • Put information readers are most interested in first. • Arrange information to meet your reader’s needs, not yours. • Use headings and lists so that the reader can find key points quickly.

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