Launching an Empire

1. Launching an Empire PROJECT • How to Launch an Online Product While Running an Offline Business BRIAN KALAKAY

2. My Life Sucked • - 12x12 Training Floor • - Gym Bouncing for Clientele • - 13 hour days • - Broker than K-Fed • - Only 5’2” Tall...

3. Holy $h^t That Was Fast! 5 Months Later... • - Operational 7800 Sq/Ft Facility • - Over 100 Active Members • - TT Boot Camp Games Launch • - Over 2,000 copies sold world wide • - Im still short though...

4. Where Am I Now? • - In California Presenting at FBS 2013...DUH ;) • - Home Workout Revolution • - Lean in 17 In The Works (April) • - TT Boot Camp Games 2.0 (June) • - Filming Products Monthly At the Gym (me and friends) • - Over 120 ACTIVE Members • - Gym Running On AutoPilot

5. To Sum It Up... • Life of an Internet Marketer

6. How Did I Do it? • - Joined Info Mastermind • -I developed a 5 step process to creating a product in a weekend. • - Why? Because I DO WORK!

7. 5 Steps to Creating a Product in Light Speed

8. 1. Set Aggressive Daily Deadlines • - Hour by hour what has to be done by when. • - This helps keep you moving forward and not getting distracted. • - Turn off Cell Phone and No Facebook, Youtube or Email for the weekend.

9. 2. Outline Your Product • - Product Flow • a. Main Offer (at least 5 items) • b. Upsells • - Outline Each Product • - Use workouts and concepts you have already developed and tested. • - Work on the meat and potatoes elements during the week(s). Compile the info into a single notebook. • -Use Outline to Organize Info in the Notebook

10. 3. Sit Down and GSD • - Write Products • - Film • - Just Make it Happen and Don’t let ANYTHING Stop you • - Stick to the Deadline Schedule • - Follow the Outlines

11. 4. Make it Pretty • - Format with Artwork • - Send videos to finalize (don’t do yourself) • - Delegate to the right people as much as possible. • - Barter help for free sessions • - Work like Craigros 5000

12. 5. Publish that Sh!t • - Sales Copy • - Webmaster • - Test with your local list • - Imperfect Action (ready shoot aim) • - Make corrections • -Get Affiliates • -ReLaunches • -Keep Tweaking Product/Copy

13. Time for some Specifics • 1. What type of Product Should you create? • - Non-Sucky Ones...Would you buy it? • - Find a hole in the market and fill it • - Should solve a SPECIFIC problem of your demographic • 2. The ONE Thing Your Product Must Have to be successful • - Yes, an amazing hook is a must, but you know that by now... • - VIDEO ELEMENTS • - Ebooks are on the way out. They work for a good bonus, but • main product should have video elements in it to be successful

14. Get Online in 7 Days • 1. Buy Domain (Go Daddy) • 2. Get Hosting (Server Genie) • 3. Switch Name Servers • 4. Finalized Sales Copy (AIDA) • 5. Graphics (Killer Covers) • 6. Get a hold of Webmaster ASAP!!! • 7. A Good Webmaster will set up Clickbank • for you. • 8. Type up Affiliate Emails (Swipe Emails) • 9. Create Affiliates Website Page - fitnessgametraining.com (affiliates tab) • 10. Recruit Affiliates after internal launch

15. 3 Things You Need to Knowif Others are going to Sell your Shtuff

16. 1. People Need to Know Who You Are • - It’s about who you know • - Network is your Net-worth • - Attend Events like this and build relationships

17. 2. Use Other Products that Relate to yours • - Write them a testimonial • - Blog post reviewing their product • - Email them what you have done for them • -Stay in constant contact with them

18. 3. Bribe Them • - Know your stats (conversions, clicks, etc.) • - Make the deal sweeter for their list • - Make a custom video for their list • - Top Affiliate Prizes • - Send them affiliate emails and other info (affiliate page) • - Mention others who have promoted it • - Daily Check Ins with All affiliates • - Send them thank you cards after the launch

19. Most Important Thing to Know When Finding Affiliates • NEVER SOUND DESPERATE...Its Bad mKay...

20. Random Clip Time • Has nothing to do with online marketing but it’s funny as hell :)

21. My EXACT Time Management Blueprint That Allows Me to Accomplish So Much in So little time

22. Organization is the Key! • 1. Make two lists (Offline/Online) • 2. Write Down Everything you do on the appropriate list. • 3. Keuilian Method Everything First!!! • 4. After 5% Rule, divide each list into 3 separate lists • (Daily, Weekly, Monthly) • 5. When lists are filled out, go to gmail calendar and set up • Two Calendars (online and offline) • 6. Setup reminders of when to do each task for each calendar • and set reoccurring events up according to daily, weekly, • monthly reminders.

23. Things to Note • 1. Know your times of productivity (magic times) • - Me = Morning is online, Afternoon = Offline • 2. Get in a habit of looking at Gmail Calendar Daily • 3. Plan daily things to do around the calendar items. Don’t fall behind your calendar tasks.

24. In Summary • - Success is Planned NOT based on Luck. • - In Words of Craigros: “Plan your days or they will plan you.” • - The only person stopping you from making profit online is YOU. • - Set Aggressive deadlines and GSD • - NO EXCUSES • - Mastermind = Success • - www.FitnessGameTraining.com <= BLOG (FREE SHTUFF)