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Consumer Markets And Industrial Market

Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors . Marketers are always looking for emerging customer trends that suggest new marketing opportunities. What Influences Consumer Behavior ?.

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Consumer Markets And Industrial Market

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  1. Consumer Markets And Industrial Market

  2. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors . Marketers are always looking for emerging customer trends that suggest new marketing opportunities.

  3. What Influences Consumer Behavior ? Cultural Factors Social Factors Reference Groups Family Roles And Status Personal Factors Age And Stage In The Life Cycle Occupation And Economic Circumstances Personality And Self Concept Lifestyles And Values

  4. Key Psychological Process Consumer Psyc. Motivation Perception Learning Memory Bying Decision Pro Purchase Decision. MktgStimul Other Stimul Problem Recognition Purchase Decision Problem Recognition Purchase Decision Product & services Price Dist. Economic Technological Political Cultural Consumer Char. Cultural Social Personal

  5. Motivation : Freud ,Maslow , Herzberg

  6. Perception Learning Memory

  7. The Buying Decision Process : The Five Stage Model

  8. Information Search

  9. Thank You

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