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Yahoo! Vietnam Marketing Solutions Deck

Yahoo! Vietnam Marketing Solutions Deck. Yahoo! Southeast Asia February, 2008. Global Internet Epidemic South East Asia Online Vietnam Online & Yahoo! Network Yahoo! Ad Opportunities Conclusion. 1. 2. 3. 4. 5. AGENDA. Global Internet Epidemic. 1. SEA, China, India, Japan.

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Yahoo! Vietnam Marketing Solutions Deck

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  1. Yahoo! VietnamMarketing Solutions Deck Yahoo! Southeast Asia February, 2008

  2. Global Internet Epidemic South East Asia Online Vietnam Online & Yahoo! Network Yahoo! Ad Opportunities Conclusion 1 2 3 4 5 AGENDA

  3. Global Internet Epidemic 1

  4. SEA, China, India, Japan US, Western Europe 41% 36% 17% 62% A Global Internet Epidemic Broadband penetration will fuel international growth and change the online population distribution. Online Population Growth (millions) 2005 2010 (est.) 62% Source (left chart): Datamonitor, June 2005 Source (right chart): Jupiter, PWC, i Research, ITU, internal estimates Others include E. Europe, L. America, N. Asia (ex. China) and Rest of the World

  5. Rapid increase in online Ad spend both globally and Asia Pac Online Ad Expenditure % Online Ad Spend USD billions Source: ZenithOptimedia Global Adspend Forecasts Dec 2006 Reproduction or further use of the this data is forbidden without the prior written approval of ZenithOptimedia

  6. Yahoo! Global No. 1 Most trafficked Internet Destination 649 million Unique users* 38 World Properties 24 Languages *Source: Yahoo! Internal data (Jan 2008)

  7. South East Asia online 2

  8. 2003 2010 (F) Singapore Malaysia Philippines Thailand Indonesia Vietnam 500m consumers, 85m are online now, and it’s still growing… 16.5 million 2.7 million Internet Penetration(2008) 91% 63% 27% 23% 8% 11% Source: IDC, “Internet User Population, Population Growth, and Penetration (2003-2010)”, ICMM v10.2 (June 2006) Reproduction or further use of the this data is forbidden without the prior written approval of IDC

  9. Yahoo! In South East Asia 55 million Monthly unique users 25 million Instant Messenger users 29 million Front Page Portal users 21 million Mail users Source: Yahoo! Internal data (Jan 2008)

  10. Vietnam Online & Y! Network 3

  11. Vietnam PC & Laptop Owners Source: Intel Reproduction or further use of the this data is forbidden without the prior written approval of Intel

  12. Internet is popular media used by 22% of Vietnam Population Source: Vietnam Network Information Centre (updated on Dec 2007) - http://www.thongkeinternet.vn/jsp/trangchu/index.jsp;

  13. Radio 6.10% Cinema TV 0.04% 67.10% Outdoor 6.10 Internet 0.1% Newspapers 17.80% Magazines 8.60% At under 1% of total adspend currently, online adspend in Vietnam clearly lags other regional markets (> 5%) Vietnam Ad spendbreakdown Source: ZenithOptimedia Global Adspend Forecasts Dec 2006, Yahoo! internal estimates Reproduction or further use of the this data is forbidden without the prior written approval of ZenithOptimedia

  14. Vietnam ^Unique Users: 17.4 million Page Views: 2.5 billion Yahoo! Vietnam *Population: 85.2m GDP Per Capita: US$3,000 GDP Growth Rate: 8.4% Value of Ad Market: US$417.8m **Internet Population: 18.5m% Internet Penetration: 22% Internet Adspend: US$0.5m Breakdown of adspend: TV 67.1% Newspapers 17.8% Magazines 8.60% Radio 6.10% Cinema 0.04%Outdoor 6.10% Internet 0.1% Source: *Central Intelligence Agency (updated 07 Feb 2008 – http://www.cia.gov/cia/publications/factbook/index.html); **IDC “internet User Population Growth and Penetration (2003-2010 ICMM v 10.2 (June 2006) forecast of 2008 ; ***Gartner, “Forecast: Mobile connection, 2001-2010” April 2006; ^Yahoo! Internal data, (Jan 08); ^^MindShare ATG, 2005. (Jul 2007) Reproduction or further use of the this data is forbidden without the prior written approval of relevant sources

  15. Over 60% access the web from cyber cafés or internet services outlets Where do Vietnamese access to internet? Estimated 4000+ cafes in HCMC currently; doubling from 2000+ in 2004. Source: TNS Wave 2 (2006) source: Thanh Nien News, (6 Oct 2006)

  16. Vietnamese internet activities Popular functional activities – Chat, Email and Info Search Source: TNS Wave 2 (2006) source: Thanh Nien News, (6 Oct 2006)

  17. Yahoo! Reach in Vietnam *Central Intelligence Agency (updated 07 Feb 2008), **IDC ICMM v10.2 (June 2006) - projection for 2008, ***Data.yahoo.com - Internal data - Monthly avg. Jan 2008 ^ Viet Nam Network Information Center (updated Dec 2007) - http://www.thongkeinternet.vn/jsp/trangchu/index.jsp Reproduction or further use of the this data is forbidden without the prior written approval of relevant sources

  18. Demographic profile of Vietnam users on Yahoo! By Gender (all ages) By Age (all gender) Source: Yahoo! Internal Data (Jan 2008)

  19. Yahoo! Ad Opportunities 4

  20. Yahoo! Reach Vehicles Yahoo! Vietnam Monthly Usage of Selected Properties Unique Users Page Views 863,000 7,866,000 3,100,000 38,664,000 4,705,000 249,745,000 13,394,000 5,485,000 48,673,000 FP VN IP Target Dotcom VN IP Target Source: Yahoo! Internal data (Jan 2008)

  21. VN Front Page Standard WAM

  22. Mail & Messenger ( VN & dotcom IP target ) LREC LREC Text links SW Textlink Half Banner

  23. Search ( VN & dotcom IP target ) Search keyword Sponsored result Editorial results

  24. Yahoo! Content Vehicles Yahoo! Vietnam Monthly Usage of Selected Properties Unique Users Page Views 97,000 484,000 253,000 1,440,000 115,000 369,000 254,000 4,072,000 389,000 2,387,000 Source: Yahoo! Internal data (Jan 2008)

  25. Games ( VN & dotcom IP target ) Super LREC

  26. Movie / Music (IP target VN) LREC

  27. Community Vehicle – VN Answers 4M Unique Users in SEA* • Users can… • Resolve question • Share knowledge • Find info from 100s of categories Advertisers can… • Find out target audience’s talk • Participate in discussion by directly asking or answering questions. Yahoo! Singapore Answers http://sg.answers.yahoo.com/ Yahoo! Malaysia Answers http://my.answers.yahoo.com Yahoo! Philippines Answers http://ph.answers.yahoo.com Yahoo! Thailand Answers http://th.answers.yahoo.com Yahoo! Vietnam Answers http://vn.answers.yahoo.com Source: Yahoo! Internal data (Jan 2008)

  28. Traffic Drivers Discover Ad Unit REC Ad Unit Drive traffic using Discover ad unit on Answers homepage and REC on the desired category pages. 28

  29. Engage Users Add more value to your brand and get involved in your user’s experience. Post a question and start interacting with your audience. The Yahoo! Answers sponsor question is an excellent opportunity to connect directly with your audience. Category examples: Food & Drink, Computers & Internet, Consumer Electronics, Entertainment & Music etc ANSCT for additional branding SPON (Sponsor question)

  30. Sponsorship Package Discover ad + REC + SPON & ANSCT Duration: 1 month Categories: 4 main categories Questions: 4 questions (1 week each) *banners and questions have to be in local language; **sponsorship on Answers outside of Y! South East Asia Answers will be subject to additional sponsorship cost, irrespective of the language;***Sponsorship cost doesn't include production cost

  31. Conclusion 5

  32. Yahoo! is, Yahoo! can… • Highly effective in targeting both massive population & specific groups • Provide various forms of ads to meet your needs • Enable you engage your potential customers • Measurable result & ROI • Support you with a true partnership

  33. Appendix 6

  34. Banner Specifications • For detailed specs please visit http://solutions.yahoo.com • Kindly keep in mind the creative and technical guidelines for advertising on Yahoo! • The CTR (Click Thru Rates) are average rates experienced and vary mainly based on creative execution.

  35. Ad Spend in Asia is rapidly growing and catching up with the more developed markets. Worldwide Advertising Expenditure (US$’M at current prices) Worldwide Advertising Expenditure YoY % Growth (at current prices) Source: ZenithOptimedia Global Adspend Forecasts Dec 20061 Major Media includes TV, Print, Radio, Cinema, Outdoor and Internet

  36. Internet in Vietnam • Internet penetration is still low in the market but growing rapidly. Global Internet Policy Initiative Viet Nam (GIPI Viet Nam) estimates the number of internet users at 12.5 million as of June 2006 (Vietnam News, 2 June 2006) • There is however, a couple of emerging trend indicates positive changes in the market (albeit unofficially and unmeasured) The rise of Internet cafés/ Internet Service shops in urban Vietnam in the past few years and the increasing patronage of these cafés/shops by the Teens/Young Adult Market The rise of ‘net-based’ email addresses amongst Teens/Young Adults

  37. More than 1 billion internet users worldwide – Asia contributes 37% 12% Penetration 40% Penetration 69% Penetration 20% Penetration 4% Penetration 10% Penetration 54% Penetration Source:Internet World Stats (http://www.internetworldstats.com/stats.htm), accessed on sept 5, 2007

  38. South East Asia 500 million Consumers in South East Asia 85 million Are online 55 million Use Yahoo! Monthly* 6local Yahoo! Portals to reach them 1global network - Yahoo! Source: Yahoo! Internal data (Jan 2008)

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