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Consumer Health Top Ten for RBC 2010

Consumer Health Top Ten for RBC 2010. Tim Doyle Consumer Health July 2010. Consumer Health Top Ten for RBC. 10 Front-End program offerings in the Solutions Booth area “Pre-call Planning” – What you should know about these offerings Be sure to visit before the Show is over. Leader Brand.

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Consumer Health Top Ten for RBC 2010

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  1. Consumer Health Top Ten for RBC 2010 Tim Doyle Consumer Health July 2010

  2. Consumer Health Top Ten for RBC • 10 Front-End program offerings in the Solutions Booth area • “Pre-call Planning” – What you should know about these offerings • Be sure to visit before the Show is over

  3. Leader Brand • 800 sku’s / Full-line Repackaging / 40-50% Margin • High Service Levels (normal circumstances) • Consumers looking for “Value” • LDR Vitamin Assort • 15% discount + Signs + RBC dating • Home Healthcare products • Meters & strips • Incontinence Endcap • New Leader Brand Catalog*

  4. Trustworth • High gross margin (50%) • 98 sku’s covering basic HHC categories • 3-sided Display FREE! • Maximize selling space • Other planograms available: 4’ to 16’ • Trustworth products are included in • New!HHC Product Guide • Solutions for Everyday Living

  5. Specialized Care Centers • Diabetes, Home Health Care & Immunizations • Immunizations is considered “managed care” • Diabetes SCC • APhA Certification, manual, training, Creative Pharmacist, pricing, planograms, net pricing programs, newsletter • $99/mo • Home Healthcare SCC • Access to over 250 CE programs, marketing templates, customized SFEL catalogs, pricing, lists of doctors • $99/mo

  6. Custom Ad • Pharmacies can promote unique products or services • Change retails, add coupons • 5,000 circular minimum • $300 (plate change) + postage • FREE Mail area analysis

  7. Health Focus Displays • New! Autoship of 1 Health Focus display/month • Benefits to enrolling: • Additional dating (30 days) • 5 to 15% additional savings • Product in monthly ads • Convenience of autoship • Drop out with 30-day notice

  8. 6-Tier Retail Pricing • From 3-Zones (in 19 regions) to 6 Tiers • Broader range of options: match strategy to local market conditions. • Two tiers in each strategy: • Convenience - 38-40% • Value - 32-35% • Price Focus - 26-29% • Timetable: migrate all accounts by 12/31/10

  9. 6-Tier Retail Pricing (cont.) • For every current Zone, there is a “closest Tier” • Price changes over the next 4 to 6 months as we align old zone retails with new tier retails • Recommendation: • Non-POS Customers: Pick a tier & switch now • POS (Shelf-tag retails & scanner checkouts) • Lots of variables / additional information to come • Customers new to Cardinal: New Tiers are the only option

  10. 6-Tier Retail Pricing (cont.) • For every current Zone, there is a “closest Tier” • Price changes over the next 4 to 6 months as we align old zone retails with new tier retails • Recommendation: • Non-POS Customers: Pick a tier & switch now • POS (Shelf-tag retails & scanner checkouts) • Lots of variables / additional information to come • Customers new to Cardinal: New Tiers are the only option • Note: Pharmacies improperly attached to HamZn Retail Pricing should consider “Retail Pricing Only” (New Tiers) @ $35/month

  11. Tradavo Snack Cart • Drop-ship Candy & Snacks • Planograms, suggested retails, FREE Rack! • High-traffic, high-turn products • In July Completely Upfront Monthly Planner • Enrollment form, program information on CHFES in new drop-ship supplier tab • Marjack (candy supplier) is no longer preferred

  12. Ethnic Beauty Care • Ethnic/Multicultural hair-care and skin-care products • African-American, Hispanic, Asian • In July Completely Upfront Monthly Planner • Will be stocked in the DC’s based on demand • Benefits to pharmacy: • Growing population segment / customer segment • 35% gross margin • “Best of the Best” planograms • Ease of ordering (direct from Cardinal Health) • Two representatives in the Solutions booth

  13. Questions?

  14. Have a Great Show!

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