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Shining a Brighter Light on Longleaf: Updating the Communications Plan. Lark Hayes for the Communications Team Longleaf Partnership Council Meeting Mobile, AL April 26, 2013. Communications Team Membership. Robert Abernethy, LLA Mike Black, NBCI Vernon Compton, LLA Carol Denhof , LLA
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Shining a Brighter Light on Longleaf: Updating the Communications Plan Lark Hayes for the Communications Team Longleaf Partnership Council Meeting Mobile, AL April 26, 2013
Communications Team Membership • Robert Abernethy, LLA • Mike Black, NBCI • Vernon Compton, LLA • Carol Denhof, LLA • Tom Darden, Consultant • Glen Gaines, FS *Dedicated Support Staff • Lark Hayes*, Consultant • Stephanie Hertz*, TAMU • Stacy Shelton, FWS • Suzanne Sessine, NFWF • Clay Ware, FWS
Plan Basics • LPC Ownership and Involvement • Covers External and Internal Communications • Significant Revision Underway with Comments Requested
Updated External Messages • Implementation Phase with On-the-Ground Activity • Measurable Progress with Longleaf Decline Arrested • Private Sector Support • Economic Benefits • Needs for Additional Support
Internal Communication and Coordination: Early Ideas • Listservs Managed Via the Website • Password Protected Area for LPC • What Else?
Near-Term Priority Activities • Enhanced Website • Bank of High Quality PPT Slides • Innovative Partner Links and Shared Products • Updated Brochure • Evaluate Display
How YOU Can Help • Review and Comment on Draft Communications Plan • Provide Ideas for Website Articles • Help Build Listserv, RSS Feed or Other Notification Tool • Shared Funding for Communications Products? • Interact with Communications Team!