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The global digital out of home (DOOH) market is estimated to grow at a CAGR of nearly 10.7% during the forecast period. The major factors contributing to the market growth include the rising urbanization across the globe and increasing demand for programmatic advertising.
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Orion Market Research Global Digital Out of Home (DOOH) Market, Size, Share, Analysis Report & Forecast to 2026 Request https://www.omrglobal.com/request-sample/digital-out-of-home-dooh-market a Free Sample of our Global Digital Out of Home (DOOH) Market: Company Name: Orion Market Research Contact Person: Mr. Anurag Tiwari Email: info@omrglobal.com Contact no: +91 780-304-0404
The global digital out of home (DOOH) market is estimated to grow at a CAGR of nearly 10.7% during the forecast period. a significant rise in smart city projects across the countries is offering an opportunity for market growth. The rising number of smart city projects have been witnessed in the US, China, India, and Germany. As per the German Asia-Pacific Business Association, it has been shown that more than 500 cities in China have already been working to the new smart city initiative “PATH. China’s smart city initiatives have been primarily attributed by technology players that are working to making smart cities across the country. A https://www.omrglobal.com/industry-reports/digital-out-of-home-dooh-market full Report of Global Digital Out of Home (DOOH) Market is Available at: Tencent Holdings, Inc., Huawei Technologies Co., Ltd., and Alibaba Group Holding Ltd. has been leading in the smart city projects in China. The government support for smart city projects is primarily encouraging the growth of the market. For instance, in December 2015, the US Department of Transportation (U.S. DOT) introduced the Smart City Challenge. Under the challenge, the government asked mid-size cities across America for the development of ideas for the first-of-its-kind and integrated smart transportation system. This smart transportation system would utilize technology, applications and data. This is designed to support people and goods to move more rapidly, efficiently and cost- effectively. The rising investment in smart city projects across the countries has increased the need for funds to make the infrastructure more efficient. Advertisement space can be sold in smart cities to fund the project, generate extra revenue for the city, and save taxpayers and users hefty fees. LinkNYC network, which offers free WiFi and telephony services, local wayfinding and device charging stations, is completely funded by advertisement revenue and is estimated to generate $500 million for New York City, US. The creative and dynamic capabilities of DOOH make for some beautiful, bright campaigns, and can add charm to a city. Request https://www.omrglobal.com/request-sample/digital-out-of-home-dooh-market a Free Sample of our Global Digital Out of Home (DOOH) Market: Digital screens provide the ability to reach massive audiences, and with the connected data, smart cities can be a suitable platform for sharing brand stories. By integrating smart data and smart screens, advertisers can reach their audience with potential messaging. These are able to develop and deliver connecting and dynamic campaigns to massive audiences, as well as tailored messaging to smaller target groups, which can be easily achieved through DOOH. With targeting capabilities and functionalities such as facial recognition, and dynamic messaging based on weather, location, time and other real-time data, consumers can take the benefit from ads that are relevant and contextual. Therefore, the rising smart city projects are expected to offer significant opportunity for the global DOOH market. Global DOOH Market- Segmentation By Application • • • Billboard Transit Street Furniture
• • Malls Others By Vertical • • • • • • • • Entertainment Retail and E-Commerce BFSI Telecom Hospitality Automobile Food and Beverage Others Global DOOH Market– Segment by Region North America • • United States Canada Europe • • • • • • Germany United Kingdom France Spain Italy Rest of Europe Asia-Pacific • • • • China Japan India Rest of Asia-Pacific Rest of the World Company Profiles •Adomni, Inc. •Broadsign International, LLC •Clear Channel Outdoor Holdings Inc. •Daktronics, Inc. •Deepsky Corp. Ltd.
•Exterion Media •EyeMedia •JCDecaux Group •Lamar Advertising •Mvix (USA), Inc. •NEC Display Solutions, Ltd. •Ocean Outdoor UK Ltd. •oOh!media Ltd. •OUTFRONT Media Inc. •Prismview (a Samsung Electronics Co.) •QMS Media Ltd. •SevenOne Media GmbH •Ströer SE & Co. KGaA •Talon Outdoor Ltd. •Times OOH •Vistar Media For More Customized Data, Request for Report Customization @ https://www.omrglobal.com/report- customization/digital-assistant-in-healthcare-market About Orion Market Research Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research- based services. For More Information, Visit Orion Market Research Media Contact: Company Name: Orion Market Research Contact Person: Mr. Anurag Tiwari Email: info@omrglobal.com Contact no: +91 7803040404
