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The Bar Card

The Bar Card. Mark Phelps Green Group. Problem. 2 fold: Bars want as many patrons as possible, and for those patrons to spend as much as possible. Customers want to keep track of how much money they are spending so that they are not surprised by an outrageous tab. Solution.

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The Bar Card

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  1. The Bar Card Mark PhelpsGreen Group

  2. Problem • 2 fold: • Bars want as many patrons as possible, and for those patrons to spend as much as possible. • Customers want to keep track of how much money they are spending so that they are not surprised by an outrageous tab.

  3. Solution • Introducing the ‘Bar Card’ • A VIP Card given to customers who opt in. • Customers sign up for the card with their name and email address. • Given a Bar Card to keep in their wallets and to be swiped by the bartender when they order drinks.

  4. Solution • Card uses RFID to link to customer database that keeps track of how much money the customer has spent. • Can show how much customer has spent over the course of one night, the week, the month, or overall. • Allows bars to see who is spending the most money and on what.

  5. Solution • Customer can also see how much he/she has spent throughout the night. • RFID enabled kiosks placed throughout the bar display tab balance, drinks ordered, and points accrued. • This solution is already in place in modern casinos, but is used for gambling.

  6. Points • Customers gain points for spending a certain amount of money or for ordering a certain type of drink that the bar is promoting. • Points allow customers to receive specials that those without the card would not receive (i.e. discounted drinks, VIP Parties, etc).

  7. Advantages for Bar • Allows for more effective marketing strategy. • Bar has customer’s email address in order to inform them about upcoming promotions. • Card encourages customers to order more drinks in order to gain better rewards.

  8. Advantages for Bar Patrons • No longer have to wonder “How much is my tab going to be?” • Gives them a better representation of how much they have drank. (i.e. “Wow I’ve had 8 drinks in the past 2 hours.. I really need to slowdown.”)

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