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Social Media is fun . . . We ’ ll show you how!

Learn how to harness the power of social media to increase membership, sales, and visibility. With expert tips and strategies, you can effectively utilize platforms like Facebook, Twitter, and LinkedIn to drive traffic and engagement to your website. Discover why social media is essential in today's digital landscape and how to create compelling content that resonates with your audience. Don't miss out on this valuable opportunity to boost your online presence!

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Social Media is fun . . . We ’ ll show you how!

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  1. Social Media is fun . . .We’ll show you how!

  2. Terri Flagg Social Media Director, United States Power Squadrons uspowersquadrons@gmail.com Roy H. Park Masters Fellow UNC School of Journalism and Mass Communication tflagg@email.unc.edu 757-621-9922 terriflagg.com

  3. Don’t Be Intimidated!

  4. If you can do this . . .

  5. Or this . . .

  6. or especially this . . .

  7. Then you can do this!

  8. USPS Goals • increase membership • increase sales • increase visibility and name recognition

  9. Why Social Media

  10. The unfortunate reality:

  11. Unprecedented Reach • 80% of American adults use the internet • Facebook 5 million users • YouTube 2 Billion users a DAY - 70% of which are American • Twitter: 180 million users, 600 million searches a day

  12. Social Media is Cheap • i.e. $920 for a tiny ad in a regional magazine • Social Media pages are free and easy to set up and maintain

  13. But effective • 78% of users trust peer recommendations on social media sites • Only 14% trust advertisements • 90% of non-profits are employing a social media strategy • Lupus Foundation of America’s Facebook page resulted in 584% increase in membership and 790% increase in online donations in SIX MONTHS

  14. How it works • Content attracts • People search • Networks expand • Drives to website

  15. Make it Happen • designate an administrator • create new accounts at homepages of social media sites • fill in the blanks: logo/pics, description, link to home page, tags

  16. www.facebook.com

  17. Keep your flies in the water!

  18. Keeping it Happening • content, content, content • news, internal and just plain news • resources, links! • What we know!!!

  19. The Fab Four

  20. The Fab Four

  21. Facebook • More personal, casual • About people • Photos and Video

  22. Twitter • Follow people to build a following • Teasers with links to drive to website • Retweet and reference

  23. LinkedIn • Geared towards businesses • More professional • Finding expertise, groups, Answers

  24. Videos

  25. Join don’t compete Conversation Lose control

  26. Keep Websites Up to Date!

  27. Don’t Quit!

  28. Xtras • Flickr • Links on emails and traditional marketing materials, website • Think mobile

  29. QR Codes • Will appear on all new publications • Can be used to link to courses, seminars, flyers, site • http://qrcode.kaywa.com

  30. Talk to others Restart computer Go to bed angry Google

  31. Ask me! Terri Flagg Social Media Director, United States Power Squadrons uspowersquadrons@gmail.com Roy H. Park Masters Fellow UNC School of Journalism and Mass Communication tflagg@email.unc.edu 757-621-9922 terriflagg.com

  32. Resources • Levinson and Gibson, Guerilla Social Media Marketing, 2010 • Brogan, Social Media 101, 2010 • Madia, The Social Media Survival Guide for Nonprofits and Charitable Organizations, 2011 • socialmediatoday.com • hildygottlieb.com

  33. Addendum • I am available to any squadron or district that wants help setting up their own pages • I am also available for ½ hour segments at Jacksonville Annual Meeting • Sign up at: http://www.usps.org/national/membership/Social_Networking_Seminars_2012_Annual_Meeting.html

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