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Comparing Research Methods

Comparing Research Methods. Experimental Advantage : Testing causal relationships Disadvantage : Often includes deception Difficult to isolate variables . Quantitative -Survey Advantage : Ability to survey large groups economically Strong on reliability Disadvantage :

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Comparing Research Methods

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  1. Comparing Research Methods • Experimental • Advantage: • Testing causal relationships • Disadvantage: • Often includes deception • Difficult to isolate variables • Quantitative -Survey • Advantage: • Ability to survey large groups economically • Strong on reliability • Disadvantage: • Potential to be superficial • Potential to be inflexible • Weak on validity • Lower return rates • Qualitative • Advantage: • Focus group is somewhat systematic like a survey but flexible • High face validity, captures real-life data, • helps generate subsequent survey questionnaires • Speedy results • Disadvantage: • Skilled moderators • amassing students and locations • Difficult to analyze

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