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What is Marketing?

What is Marketing?. Everything. What is Marketing?. Marketing: Using Exchanges to Satisfy Needs The Diverse Factors Influencing Marketing Activities. An organization’s marketing department relates to many people, groups, and forces. Marketing’s first task: discovering consumer needs.

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What is Marketing?

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  1. What is Marketing? Everything

  2. What is Marketing? • Marketing: Using Exchanges to Satisfy Needs • The Diverse Factors Influencing Marketing Activities

  3. An organization’s marketing department relates to many people, groups, and forces

  4. Marketing’s first task: discovering consumer needs

  5. Marketing’s second task: satisfying consumer needs

  6. HOW MARKETING DISCOVERS AND SATISFIES CONSUMER NEEDS • The Four Ps: Controllable Marketing Decisions“Marketing Mix” process of planning and executing the conception, pricing, promotion, and distribution (place) of ideas, goods, and services (“product”)to create exchanges that satisfy individual and organizational objectives. • Marketing Environment: uncontrollable Events involving social, economic, technological, competitive, and regulatory forces.

  7. HOW MARKETING BECAME SO IMPORTANT • The Breadth and Depth of Marketing • Who Markets? • What is Marketed?

  8. Who Buys and Uses What is Marketed? • Who Buys and Uses What is Marketed? • Ultimate consumers • Organizational buyers • What is Marketed? • Products • Services • Ideas

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