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What is ser marketing?

What is ser marketing?. Sports, Entertainment and Recreation Marketing. Objectives. Define marketing Analyze Sports Marketing, Entertainment Marketing and Recreation Marketing Review the marketing mix Break down market segmentation Define the marketing concept. Marketing.

elizabeth-santana
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What is ser marketing?

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  1. What is ser marketing? Sports, Entertainment and Recreation Marketing

  2. Objectives • Define marketing • Analyze Sports Marketing, Entertainment Marketing and Recreation Marketing • Review the marketing mix • Break down market segmentation • Define the marketing concept

  3. Marketing • Process of developing, promoting, distributing and selling goods and services to satisfy customers’ needs and wants • Goods – Tangible products • Services – Intangible products

  4. Sports Marketing • Using sports to market products or marketing through sports

  5. Marketing strategies for sports • Sports logos for clothing • New sports, new opportunities • Soccer popular during the World Cup • Lacrosse growing every year • Extreme sports • Arena Football • Timing • Winning/Success • New apparel coming out in preparation for the upcoming season

  6. Entertainment Marketing • Influencing how people choose to use their time and money for the purpose of entertainment

  7. Entertainment • Whatever people are willing to spend their money and spare time viewing, rather than participating in. • Can include sports or the arts • Can be viewed in person or in broadcast/recorded form • Generally movies, theater, music, concert, etc.

  8. Entertainment – television • In 1946 fewer than 7,000 TV sets were in households • In 1996 223 million TV sets were in households and $42.5 billion was spent on TV advertising • 114.5 million TV homes in the U.S. in 2009

  9. Recreation • Renewing or rejuvenating your body or mind with fun or relaxing activities • Recreational activities – those involved in travel, tourism , and amateur sports that are not associated with educational institutions • EX: Little League Baseball, Amusement parks

  10. Tourism • Generally considered traveling for pleasure whether the travel is independent or tour-based • Example: A trip to Disney World!

  11. The Marketing Mix The 5 P’s of Marketing

  12. The 5 P’s of Marketing • Product – what a business offers customers to satisfy needs • Price – the amount that customers are willing and able to pay for products or services • Place – the locations and methods used to make products available to customers • Promotion – ways to make consumers aware of products and encourage them to buy • People – the target market

  13. The Target Market (People) • A specific group of people that a business wants to reach with their goods or services • The company must know the wants and needs of its target market • Can be broken down into more specific groups

  14. Market Segmentation • A market segment is a group of consumers within a larger market who share one ore more characteristics • Geographics • Demographics • Psychographics • Behavioral-Based

  15. Geographics and Demographics Geographics Demographics Divides markets into information that can be measured (personal characteristics) Ex: age, income, profession, gender, education, marital status, and size of household • Divides markets into physical locations (where people live) • Ex: Eastern, Northern, Southern, Western • Sporting goods store in the South will stock a larger number and variety of water sports equipment

  16. Psychographics and Behavioral-Based Psychographics Behavioral-Based Focuses on a customer’s attitude toward products and services Product Usage: reflects what products you use and how often Product Benefits: reflects the benefits derived from products or services • Divides markets based on characteristics that cannot be physically measured • Ex: values, interests, and lifestyle choices

  17. The Marketing Concept • The idea that a business should strive to satisfy customers’ needs and wants while generating a profit

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