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Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses

Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses. Chris Lee. Introduction. SunSuiVi – Who we are?. One of the leading manufacturers and marketers of rice in Chinese Taipei

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Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses

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  1. Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses Chris Lee

  2. Introduction SunSuiVi – Who we are? • One of the leading manufacturers and marketers of rice in Chinese Taipei • A well regarded company with a reputation of providing customers with the freshest and safest rice in Chinese Taipei • An established and trusted brand in the markets of Food and Food Services, Food Industries, and Retail Sales.

  3. Technology technology Comparison of Rice Production in Cambodia and Chinese Taipei Numbers to Consider: 40% vs 65%

  4. Technology Comparison of Rice Production in Cambodia and Chinese Taipei Optimize timing of the harvest

  5. Technology Comparison of Rice Production in Cambodia and Chinese Taipei Introduce a controlled dryingprocess

  6. Technology TECHNOLOGY Comparison of Rice Production in Cambodia and Chinese Taipei Better storage methods

  7. Post Manufacturing Post-Manufacturing food loss prevention Package size and packing methodology Inventory management A proprietary reprocessing technology Reclamation of production by-products Consumer continuing education

  8. Marketing Evolution of consumers’ shopping habits. 30 years ago

  9. Marketing 1stsmall package retail size was introduced 20 years ago

  10. Marketing Adapting to consumers' evolving shopping habits Today: Offering multiple package sizes. 30Kg 15Kg 9Kg 3Kg

  11. Marketing Vacuum packing and Nitrogen packing

  12. Marketing Vacuum packing and Nitrogen packing

  13. Marketing PREMIUM PACKAGES • Sunsuivi is committed to promoting vacuumed packed rice as a means of offering the freshest rice on the shelf. • Market growth over the past 2 years: 100% <PIC of family, and large to smaller packages>

  14. Management Rice's biggest enemy: Insects! • Common problem for all agricultural products. • Eggs are long laid into the rice grain in the rice field. • After the milling process, when in final rice form, insects can hatch out when the temperature is right.

  15. Management Preventing Food Loss Through Inventory Management

  16. Management Preventing Food Loss Through Inventory Management • Store Shelf Inventory Monitoring: • Collect and monitor in-store inventory information using web-based tools. • Make to Order: • Minimize the inventory in the warehouse. • Constant Market Monitoring: • Applying appropriate promotions to slow moving products. • Sales Rep's Performance Management: • Set goals for district representatives to minimize product return frequencies

  17. Technology Proprietary Technology to Remove Infestation • Chinese Taipei's Council of Agriculture has found 27 kinds of insect infestation present in rice in Taiwan. • One type of insect can not be eliminated during the hard rubbing and squeezing of the rice milling process: “Rice Weevil” • Vacuum packs can only suppress the hatching and growth of pest eggs temporarily.

  18. Technology Proprietary Technology to Remove Infestation • Applying high-frequency disinfestation technique, using microwave treatment. • Effectively destroys pest eggs. • Has little effect on rice quality.

  19. Technology Proprietary Technology to Remove Contaminants • Has some limited impact to the quality/ structure of rice. • Apply methodology under limited circumstances. • Proven effective to prevent food loss!

  20. Rice By-Products Eliminating Waste: Making Use of Rice By-Products Rice Hull • Fertilizer and substrate • Animal feed (Fiber) • Energy source

  21. Rice By-Products Eliminating Waste: Making Use of Rice By-Products Rice Bran -- Stabilized • Rice bran usually becomes acidified and oxidized quickly after being removed from the rice. • Working together with the China Grain Products R&D Institute, we have successfully stabilized the bran without adding any chemical substances or by decreasing its nutritive value. • Now consumers can benefit from this valuable and nutritious natural product. • High in Dietary Fiber • High in Vitamin E、B • Great Source for GABA、IP6

  22. Rice By-Products Eliminating Waste: Making Use of Rice By-Products Broken Rice • Supplied to the industrial market, for making value-added food products. • Lower quality broken rice can be used as animal feed.

  23. Education SunSuiVi - Organic Farm • An effective way to educate consumers to be more aware of the value of food (thereby discouraging waste) is to offer a first hand experience in rice farming! • In 2004, Organic Farm Land was constructed to promote organic rice growing, and raise the level of environmental consciousness. • Here, kids get to experience the process of rice farming!

  24. Education Kids, lets get those hands and feet muddy!

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