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Using Technology to Reduce Costs

Using Technology to Reduce Costs . The practical ways in which technology can reduce costs in your business. Presented by: Jon Egley – eBusiness Programme Team. Agenda. Online Marketing . Websites Online Directories Local Search Web 2.0. Content. Importance of Content. Local Search.

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Using Technology to Reduce Costs

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  1. Using Technology to Reduce Costs The practical ways in which technology can reduce costs in your business Presented by: Jon Egley – eBusiness Programme Team

  2. Agenda

  3. Online Marketing • Websites • Online Directories • Local Search • Web 2.0

  4. Content

  5. Importance of Content

  6. Local Search

  7. Importance of Directories

  8. Directories

  9. Web 2.0 • “User-Generated Content Sites” • MySpace, YouTube, facebook • Yahoo Answers, • Forums • Linkedin • Delicious • Blogger, Wordpress

  10. Blogging • How can a blog help my business? • Establish yourself as an expert • Well written articles can help towards PR for your company or organisation • Helps towards search engine optimisation to drive traffic to your website

  11. Blogging Software “Twitter is growing at 1,382 %”

  12. Free eBusiness Programme – workshops • Planning a successful Web Site • Successful Search Engine Optimisation (SEO) • Developing a pay per click campaign • Converting website visitors into customers • Lets start blogging • Selling Online

  13. Remote Working • Working from home or a serviced office • Working whilst on the move

  14. Voice over IP (VOIP)

  15. Video Conferencing

  16. Benefits Flexible Working Increased Productivity Reduced costs

  17. Free eBusiness Programme – workshops • Using Technology on the Move • Empowering the remote worker • Procuring IT

  18. Information Sharing

  19. Collaboration – Document Management

  20. Consider using Free / Opensource Software Open Office • Word Processor • Spreadsheet • Database • Presentation

  21. Photo editing - The Gimp

  22. Opensource – Software Applications

  23. Printing • Set printer to draft mode. • Set your printer to duplex (2-sided) printing. • Print 2 pages per sheet • Reuse old/printed pages. • Cheaper paper for less important documents. • Preview before print. • Preview before print from Web.

  24. Web Site Printing

  25. Web Site Printing

  26. http://delicious.com/ebusinessclub

  27. Free eBusiness Programme – April to May 09 • Planning a Successful Website Workshop • Planning an Email Marketing Campaign • Making Use of Internet Communication Technologies - Breakfast Briefing • Developing an Online Marketing Campaign • May, Breakfast Briefing - How can Social Media help my Business?

  28. Further support: eBusiness Programme: www.ebusinessclub.biz Skype: ebizclub Twitter: ebizclub Workshop programme advice: Joanne Mobbs: 0845 603 8370 joanne@emcc.org.uk

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