1 / 20

3. shaping influence of culture and language

3. shaping influence of culture and language concepts with particular resonances (e.g. resulting from historical experience, institutions and traditions in the structuring of knowledge) structuring metaphors myths, stories

margaretward
Download Presentation

3. shaping influence of culture and language

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 3. shaping influence of culture and language • concepts with particular resonances (e.g. resulting from historical experience, institutions and traditions in the structuring of knowledge) • structuring metaphors • myths, stories • At least four locations of frames in the communication process: communicator, text, receiver, culture • (Entman 1993, p. 52)

  2. What are the principal/ master frames in environmental communication?

  3. Common frames in the literature of climate change • apocalyptic • pastoral/ elegiac • - conspiracy/ critique of elites • Mobilising narratives in climate change literature • lamenting Eden (appeals to nostalgia) • presaging apocalypse (fear) • constructing Babel (pride) • celebrating Jubilee (sense of justice) • (Hulme 2009)

  4. Two examples of literary framing 1. W.G. Sebald, The Rings of Saturn, translated by Michael Hulse, London: Harvill, 1998

  5. They were perfectly docile and needed neither cages nor compounds, and they were suitable for a variety of experiments (weighing, measuring and so forth) at every stage in their evolution. They could be used to illustrate the structure and distinctive features of insect anatomy, insect domestication, retrogressive mutations, and the essential measures which are taken by breeders to monitor productivity and selection, including extermination to pre-empt racial degeneration. (Rings of Saturn, pp. 293f.)

  6. 2. Ian McEwan, Solar, London: Vintage, 2010

More Related