Warmup: What was the impact of consumer goods on women’s lives? P. 782

1. Warmup: What was the impact of consumer goods on women’s lives? P. 782

2. Ch. 24A 1920s Mass Society and Mass Culture (781-788) The student will understand the rise of the mass consumption of consumer goods in the 1920s. The student will also understand the rise of mass media and its impact on society. AL COS 11th grade #7

3. The modern consumer • A. 1920 census showed that more • Americans lived in urban areas • than rural (note effect on • politics and GA. vote) • B. Consumer goods (782) reduced • labor for women • 1. Reduced in terms of hours • 2. Reduced in sheer physical • effort (see notes) • C. Food consumption and its impact • on health and time

4. D. Automobile 1. Vacations and impact on economy 2. Reduced isolation and impact on small town economies 3. More individual freedom from family and its impact 4. Let the rich move out of suburbs, leaving urban poor behind

6. E. Individual uses of gas and electricity 1. Expansion of oil search 2. Heavy consumption of fossil fuels 3. Comfort and convenience more important to Americans than environment

7. F. Mass entertainment--beginning of standardized amusement for whole country 1. Mass-circulation magazines such as the Saturday Evening Post and Reader'sDigest; less muckraking, more entertainment 2. New publishing venues for books; Book of the Month Club; Literary Guild (see notes)

8. 3. Radio era begins with KDKA in Pittsburgh with broadcast of Harding election radio stations begin appearing across the country; 1926 NBC is formed; 1927 CBS is formed (see notes)

9. 4. Movies become very popular with Cecil B. DeMille, Mary Pickford, Rudolph Valentino; 1927 The Jazz Singer, 1928 Steamboat Willy

10. 5. Miss America (1922), crossword (1924); Babe Ruth and baseball; Notre Dame and college football; Jack Dempsey and Gene Tunney

12. 6. Charles Lindbergh (1927)—national hero a. First solo flight across the Atlantic b. Incorporated technology and individualism in his success c. Handsome daredevil d. Embodied American traditional values in the new industrialized society

14. 7:52am - Charles Lindbergh takes off from Roosevelt Field, Long Island, New York. The heavy plane, loaded with 450 gallons of fuel, clears telephone wires at the end of the runway by only 20 feet. 8:52am - Altitude: 500 ft. Wind velocity: 0 mph. Currently over Rhode Island. Except for some turbulence, theflight over Long Island Sound and Connecticut was uneventful. Only 3,500 miles to Paris. 10:52am - There's a breeze blowing from the NW at 10mph. Lindbergh begins to feel tired, although only four hours have passed since leaving New York. He descends and flies within ten feet of the water to help keep his mind clear. 2:52pm - Wind velocity has increased to 30 mph. Lindbergh flies over a mountain range. Clouds soon appear and thicken as the Spirit of St. Louis approaches a storm front. 2:52pm - Altitude: 600 ft. Air speed: 96 mph. Lindbergh's course takes him away from the edge of the storm. Wind velocity has dropped to 15 mph. 3:52pm - The eastern edge of Nova Scotia's Cape Breton Island lies below. In minutes Lindbergh will be over water again. Although it's only the afternoon of the first day, Lindbergh struggles to stay awake. 7:52pm - Stars begin to appear in the sky as night falls. The sea below is completely obscured by fog. Lindbergh climbs from an altitude of 800 ft Bto 7500 ft to stay above the quickly-rising cloud. 8:52pm - Altitude: 10,000 ft. The cloud that first appeared as fog is still below. A thunderhead looms ahead. Lindbergh files into the towering cloud, then turns back after noticing ice forming on the plane. 10:52pm - Lindbergh's fight to keep his eyelids open continues. To keep warm, Lindbergh considers closing the plane's windows, but then decides that he needs the cold, fresh air to help stay awake. 11:52pm - Altitude: 10,000 ft. Air speed: 90 mph. Five hundred miles from Newfoundland. The air has warmed -- there's no ice remaining on the plane. 1:52am - Halfway to Paris. Eighteen hours into the flight. Instead of feeling as though he should celebrate (as he had planned), Lindbergh feels only dread: eighteen long hours to go. 2:52am - Daylight! Because Lindbergh has travelled through several time zones, dawn comes earlier. The light revives the pilot for a while, but then drowsiness returns. He even falls asleep, but only for a moment. 4:52am - Flying in the fog. Lindbergh continually falls asleep with his eyes open, then awakens seconds, possibly minutes, later. The pilot also begins to hallucinate. Finally, after flying for hours in or above the fog, the skies begin to clear. 7:52am - Twenty-four hours have elapsed since taking off from New York. Lindbergh does not feel as tired. 9:52am - Several small fishing boats spotted. Lindbergh circles and flies by closely, hoping to yell for directions, but no fishermen appear on the boats' decks. 10:52am - Local time: 3:00pm. Lindbergh spots land to his left and veers toward it. Refering to his charts, he identifies the land to be the southern tip of Ireland. The Spirit of St. Louis is 2.5 hours ahead of schedule and less than three miles off course. 12:52pm - Wanting to reach the French coast in daylight, Lindbergh increases air speed to 110 mph. The English coast appears ahead. The pilot is now wide awake. 2:52pm - The sun sets as the Spirit of St. Louis flies over the coastal French town of Cherbourg. Only two hundred miles to Paris. 4:22pm - The Spirit of St. Louis touches down at the Le B`ourget Aerodrome, Paris, France. Local time: 10:22pm. Total flight time: 33 hours, 30 minutes, 29.8 seconds. Charles Lindbergh had not slept in 55 hours. Source: The Spirit of

15. Ch. 24A 1920s Mass Society and Mass Culture (781-788) The student will understand the rise of the mass consumption of consumer goods in the 1920s. The student will also understand the rise of mass media and its impact on society. AL COS 11th grade #7