1 / 23

SWOT ANALYSIS

SWOT ANALYSIS. Rozet POLITI 2009503099. Contents. What is SWOT Analysis Strengths Weaknesses Opportunities Threats Using areas Advantages Disadvantages. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. S. trengths.

mari-mccall
Download Presentation

SWOT ANALYSIS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SWOT ANALYSIS Rozet POLITI 2009503099

  2. Contents • What is SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Using areas • Advantages • Disadvantages

  3. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats.

  4. S trengths w eaknesses o pportunities T hreats

  5. A SWOT Analysis involves: • the objective of the business or project • identifying the internal and external factors (that are supportive or unsuitable to achieving that objective. )

  6. SWOT is often used as part of a strategic planning process, but can be useful in understanding an organisation or situation and decision-making for all sorts of situations.

  7. STRENGTHS • Characteristics of the business or team that give it an advantage over others in the industry. • Internal Factor

  8. patents • Examples of such strengths: • strongbrandnames

  9. good reputation among customers

  10. WEAKNESSES • Characteristics that place the firm at a disadvantage relative to others. • Internal factor

  11. The absence of certain strengths may be viewed as a weakness. • lack of patent protection • a weak brand name Examples of weaknesses:

  12. poor reputation among customers • highcoststructure • lack of accesstothebestnaturalresources

  13. OPPORTUNITIES • External chances to make greater sales or profits in the environment.

  14. Examples of opportunities include: • an unfulfilled customer need • arrival of new technologies • loosening of regulations • removal of international trade barriers

  15. THREATS • External elements in the environment that could cause trouble for the business.

  16. Changes in theexternalenvironmentalalsomaypresentthreatstothefirm. Someexamples of suchthreatsinclude: • shifts in consumer tastes away from the firm's products • emergence of substitute products

  17. new regulations • increasedtradebarriers

  18. A SWOT analysis can be used for: • workshop sessions • brainstormmeetings • problem solving • planning • strategicplanning (with PESTLE & PRIMO-F(People, Resources, Innovation & Ideas, Marketing, OperationsFinance)) • productevaluation • competitorevaluation • personaldevelopmentplanning • decisionmaking

  19. Advantages: • We can understand easily the strength and the opportunities of the organisation.

  20. It helps the development of the strategic thinking. • Itprovides a team-focuson strengthsandcreatesopportunities.

  21. It can help the organisation prevent future business threats and minimize their impact. • It can help the organizationcreate business opportunities and benefit from them fully.

  22. Disadvantages: • For the efficiency this process must be done regularly. • For a best comment we need different people who have interesting perspective.

More Related