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Priming Effects on Behavioral Involvement in College Women

This study examines how priming success influences attitude and behavior in college women, with varying levels of behavioral involvement. Contrary to the hypothesis, results show no significant interaction between prime conditions. Participants showed consistency with previous studies on priming effects. Suggestions for future research include expanding the sample size and introducing additional priming conditions.

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Priming Effects on Behavioral Involvement in College Women

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  1. The Effects of Priming Success and Level of Behavioral Involvement on Mount Holyoke Women December 4th, 2002 By: Erin Grimshaw, Mary Claire Manning, Katrina Rivers, and Joanna Testa

  2. Does priming affect a person’s behavior? Bargh, Burrows, & Chen, 1996 *Elderly Does priming have an affect on attitude and can that attitude have an affect on behavior? Dijksterhuis et al. 1998 *Einstein vs. Schiffer

  3. Independent Variables IV1 – Priming Condition: Neutral vs. Positive IV2 – Behavioral Involvement: Low vs. High Hypothesis Participants in the positive prime condition will not only rate themselves higher in terms of perceived future success, but they will also be more willing to volunteer for a task associated with a higher level of difficulty. Rationale prime  attitude  behavior

  4. Method Participants – 100 MHC students • Conditions – • positive/high • positive/low • neutral/high • neutral/low

  5. Method Continued • Materials – • consent form • packets (prime paragraph and survey) • admissions folder • mock debriefing statement • real debriefing statement

  6. Method Continued • Procedure – • sign consent form • random assignment to one of two conditions (IV1) • read paragraph and answer survey about perceived future success • mock debriefing • random assignment to one of two conditions by Student Admissions Representative (IV2) • real debriefing

  7. Results • Main Effect for Prime *** • Main Effect for Level of Behavioral Involvement *** • No Significant Interaction Between Prime and Level of Behavioral Involvement

  8. Results Continued Significant One-Way ANOVA (Not in Direction Hypothesized)

  9. Results Continued

  10. Results Continued

  11. Results Continued

  12. Discussion Hypothesis Participants in the positive prime condition will not only rate themselves higher in terms of perceived future success, but they will also be more willing to volunteer for a task associated with a higher level of difficulty. -Significant Main Effects*** -No significant interaction -Fail to reject the null hypothesis

  13. Discussion Continued Results Consistent Bargh, Burrows, & Chen, 1996 *Elderly Results Inconsistent? Dijksterhuis et al. 1998 *Einstein vs. Schiffer

  14. Discussion Continued • Future Directions • More people • Add another level of IV1 • (negative prime) • Gender

  15. Questions/Comments The End – Thank You

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