Asian American Philanthropy to Higher Education

1. Asian American Philanthropy to Higher Education Council on Resource Development November 11, 2011 Washington, DC Andrew Ho Council on Foundations

2. About Me www.cof.org www.asianamericangiving.com www.aapip.org dcgivingcircle.wordpress.com

3. Who is Asian American? Source: Wikipedia, “Asian American” http://en.wikipedia.org/wiki/Asian_American

4. Who is Asian American? As of July 1, 2008: • 304 million U.S. population • 15.5 million Asian alone or in combination, 5.1% of the U.S. population Top 5 States by Population Size: Source: U.S. Census Bureau, 2008 National Population Estimates, July 1 and April 1, 2000 to July 1, 2008

5. Who is Asian American? Source: U.S. Census Bureau, 2008 American Community Survey

6. Who is Asian American? Personal and household income distribution, by race/ethnicity SOURCE: US Census Bureau, 2006

7. Role of Family in the Development of Philanthropy

8. Role of Religion and Culture Confucianism Christianity Hinduism Sources: Confucianism, http://drum.lib.umd.edu/bitstream/1903/11702/1/Tsunoda_umd_0117E_12136.pdf Christianity, http://asianphilanthropy.org/?p=346#more-346 Hinduism, http://learningtogive.org/faithgroups/voices/phil_persp_of_hinduism.asp

9. Role of Education

10. Role of Community and Society

11. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

12. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

13. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

14. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

15. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

16. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

17. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

18. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

19. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

20. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

21. Ten Motivations of Asian Americans to Give to U.S. Higher Education • Sense of duty to support American society • Donor’s desires for personal benefits • Self-satisfaction and the joy of giving • Reciprocal incentives from college experiences • Institutional attachment to alma mater • Individual affinity to Asian American communities • Demonstrating philanthropic leadership in the Asian American community • Personal attachment to charitable gifts • Traditional beliefs in higher education • Filial piety and fraternal responsibility Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

22. Donor Perceptions of Effective University Fundraising Strategies • Introducing the concept of philanthropy to Asian American students • Institutional involvement with Asian American alumni • Developing targeted strategies for Asian American donors • Involving Asian American community leaders in asking • Recruiting development officers with cultural sensitivity • Avoid Asking, and Build Trustworthy Relationships Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

23. Donor Perceptions of Effective University Fundraising Strategies • Introducing the concept of philanthropy to Asian American students • Institutional involvement with Asian American alumni • Developing targeted strategies for Asian American donors • Involving Asian American community leaders in asking • Recruiting development officers with cultural sensitivity • Avoid Asking, and Build Trustworthy Relationships Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

24. Donor Perceptions of Effective University Fundraising Strategies • Introducing the concept of philanthropy to Asian American students • Institutional involvement with Asian American alumni • Developing targeted strategies for Asian American donors • Involving Asian American community leaders in asking • Recruiting development officers with cultural sensitivity • Avoid Asking, and Build Trustworthy Relationships Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

25. Donor Perceptions of Effective University Fundraising Strategies • Introducing the concept of philanthropy to Asian American students • Institutional involvement with Asian American alumni • Developing targeted strategies for Asian American donors • Involving Asian American community leaders in asking • Recruiting development officers with cultural sensitivity • Avoid Asking, and Build Trustworthy Relationships Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

26. Donor Perceptions of Effective University Fundraising Strategies • Introducing the concept of philanthropy to Asian American students • Institutional involvement with Asian American alumni • Developing targeted strategies for Asian American donors • Involving Asian American community leaders in asking • Recruiting development officers with cultural sensitivity • Avoid Asking, and Build Trustworthy Relationships Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

27. Donor Perceptions of Effective University Fundraising Strategies • Introducing the concept of philanthropy to Asian American students • Institutional involvement with Asian American alumni • Developing targeted strategies for Asian American donors • Involving Asian American community leaders in asking • Recruiting development officers with cultural sensitivity • Avoid Asking, and Build Trustworthy Relationships Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

28. Contact Information Andrew Ho Council on Foundations Manager, Global Philanthropy Email: Andrew.Ho@cof.org Phone: (703) 879-0743 Twitter: @andyho www.cof.org www.asianamericangiving.com www.linkedin.com/in/andyho