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Reinventing community media in the mobile age Harry Dugmore Rhodes University

Reinventing community media in the mobile age Harry Dugmore Rhodes University School of Journalism and Media Studies. Core challenge is that we are (like everyone) operating in a fast moving techno-social flux.

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Reinventing community media in the mobile age Harry Dugmore Rhodes University

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  1. Reinventing community media in the mobile age Harry Dugmore Rhodes University School of Journalism and Media Studies

  2. Core challenge is that we are (like everyone) operating in a fast moving techno-social flux • Very low but rapidly improving broadband access, doubling almost annually off a low base • Rapid uptake of cell phones. Almost 100% family access to cell phones in South Africa. • Rapidly growing ability of phones to access mobile web, phones are getting smarter, faster. • But hugely expensive in a poor continent and costs not coming down as fast or far as needed • Low media and journalism density. • Local content, with pared down and cheap outputs can still beat fast and richly featured outputs and professional content in the news and info space

  3. Work to deepen our understanding of the not-always-obvious unique characteristics of mobile. • What makes mobile the 7th mass media? • What does it do uniquely or uniquely well? • And what is this ‘marriage’ of social media and mobile all about?

  4. Always close! Always on Built in alert and alarm Built in payment mechanism Measurable Instantly interactive Creative

  5. Add to this HARDWARE mix, growing speed and lower costs, to the explosion of of SOCIAL NETWORKS, particularly Mxit, Facebook and Twitter, and you start to create REAL-TIME MAGIC

  6. What’s happening now? What’s happening now-now? What’s happening just now? What’s happening later?

  7. Near time/real time Fun! Low data cost/fast Fused with social media Economic Value

  8. Ghtnow.co.za

  9. Facebook etc & social media Facebook etc and social media Sms/aka texts news & info Sms/aka texts Instant messaging news & info Instant messaging

  10. Thank you! Professor. Harry Dugmore School of Journalism and Media Studies Rhodes University Grahamstown South Africa email: H.Dugmore@ru.ac.za (w) (27) 046-603-7136 cell: (27) 082-885-7537 hardug@iafrica.com Skype address: harrydugmore

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