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CABA / BSRIA Market Sizing North America Intelligent and Integrated Technologies

CABA / BSRIA Market Sizing North America Intelligent and Integrated Technologies. WEBINAR Wednesday February 11 th 2009. Agenda. Introduction Research Consultancy Profile and Project Outline Timetable / Deliverables / Costs Questions and Answers. CABA BSRIA CABA All. 5 mins. 30 mins.

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CABA / BSRIA Market Sizing North America Intelligent and Integrated Technologies

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  1. CABA / BSRIA Market Sizing North America Intelligent and Integrated Technologies WEBINAR Wednesday February 11th 2009

  2. Agenda • Introduction • Research Consultancy Profile and Project Outline • Timetable / Deliverables / Costs • Questions and Answers CABA BSRIA CABA All 5 mins. 30 mins. 5 mins. 20 mins.

  3. Building Services Research and Information Association –BSRIA:What we do Technical publications FM Engineering/ Condition Monitoring Energy and Environment Testing and Certification MicroClimate Air Tightness Construction Practice WORLDWIDE MARKET INTELLIGENCE (WMI) Instrument Solutions

  4. BSRIA Worldwide Market Intelligence IT cabling Heating and renewables Air conditioning, Building control systems and refrigeration FM and contracting • Turnover £2.1 million ($3.8m), 40% private client, 60% market reports • Research across 94 countries • 30 permanent multi-lingual staff • Offices in France, Spain, Germany, plus partners in other countries • Opened China office 09/07 • Global network of associates Water conservation & Sanitaryware

  5. Proplan History • 1983 First Proplan multi-client Building Automation System (BAS) study • 1998 Merged into i&i limited – an intelligent buildings consultancy • 1999 Jeremy Towler joins • 3/2008 Acquired by BSRIA • 9/2008 First BSRIA/Proplan: • Merged European BAS study (Proplan edition 10) published • China BAS/Fire/Security study (Proplan edition 4) begun • European Security Systems study (Proplan edition 3) begun

  6. A Scope • Project comprises in-depth studies of the following markets by value of products/systems, value add, services, and vertical markets by building type • Environmental (HVAC) Controls / Building Automation • Security Systems (Access Control, CCTV, Intruder Alarm) • Fire Detection and Alarm • IT-Convergence • Lighting Systems • Water Saving / Control Systems • Audio Visual and Digital Signage Systems

  7. Proplan Multi-Client Studies Fire Detection Security Controls Western Europe China India Central Europe Others 10th Edition Sept08 3rd Edition Feb08 3rd Edition Feb09 4th Edition Feb09 4th Edition Feb09 3rd Edition Feb09 1st Edition Feb08 1st Edition Feb08 1st Edition Feb08 2005 2005 2005 Lighting, Water Conservation, Variable Speed Drives, Scandinavia, Verticals (Health, Retail, Hotels)

  8. North America - Multi-Client ControlsStudies Completed • Published • 06/2008 • 06/2007 • 03/2006 • 11/2005 • 08/2001 • 07/1999 • US Building Electronic Security • US Market for Building Automation Systems • IT-Convergence in Buildings • Environmental Controls – • The North American Market 2005 - 2010 • The North American Market 2000 - 2005 • The North American Market 1998 - 2003

  9. Apollo Belden Belimo Bosch Security Systems CommScope Cisco Systems Daikin Delta GE Security IBM Invensys Johnson Controls JVC Honeywell Group (HBS, ECC, Trend, Notifier) Legrand Nedap Nexans Novar Priva Reichle de Massari Samsung Siemens Building Technologies Sauter Schneider Electric / TAC Trane Tyco Security / Tyco Electronics UTC (Carrier, Automated Logic, Chubb, Kidde) Xtralis Just some of the clients of BSRIA ProplanWorldwide Market Intelligence

  10. Research Methodology Quantitative Analysis Total market size By various segmentation Face to Face Interview Telephone Interview Qualitative Analysis Trend, Decision making process, Attitude, Customer value, etc.

  11. Our Study Methodology – “Expert to Expert” Stage 1 – Establish project structure and base data Sponsor discussions Secondary research Questionnaires developed Report template finalised Stage 2 – Data collection, verification and assessment Field work: Market experts, in-depth country interviews with: Manufacturers Specialist installers & system integrators Consultants Analysis/report/presentations What we collect during interview Hard data from Proplan / CABA Sponsors, 60%+ coverage Iterative process and triangulation to: Check numbers Check trends Check market shares Allow for non-respondents Understand qualitative / trends / technologies Number of interviews At least 150 - half face to face

  12. Manufacturer Data Segment-ation Detailed Market Model Products End User Segments ..refined for over 20 years Channels / Growth / Geography / Comms. Protocols Much actual data, rest by iteration

  13. Service and Maintenance All Aspects of the Market Presented Installed Systems Third Party Value Add Manufacturer Value Add Indirect Product Direct Product

  14. Presentation Example - Product Market Segmentation

  15. Presentation Example - Communication Protocols

  16. Presentation Example - Vertical Market Segmentation

  17. Market Shares

  18. Routes to Market

  19. Integration by Application

  20. Integration by Vertical Market

  21. IT Convergence Time Scale Low Fire and Life Safety Asset Tracking Water Conservation Energy Management Electrical Network Management Lighting Environmental Controls Penetration CCTV Surveillance Audio Visual / Digital Signage Intruder Alarm Access Control High Time Scale 2008

  22. Integration Partnership Model

  23. The Research Team Jeremy Towler PROJECT DIRECTOR: Principal Consultant - Intelligent Building Technology BSRIA, Electronics Engineer, BBA (GSBA, Zürich), Educated UK, Canada and Switzerland, M&A Programme INSEAD France, now heads BSRIA Proplan, 30 years in building controls (Honeywell UK, Landis & Gyr, Switzerland), 8 years at i&i limited delivering detailed market research for building environmental controls, fire and security systems, experience includes international technical and sales support, marketing management, strategic planning, corporate transformation and business re-engineering. Marketing Manager, ABI (Europe) Ltd, systems for employee time scheduling and access control Gambi Chiang - PRINCIPAL CONSULTANT: (MSc, BEng, MCIM, Charter Marketer), Senior Manager Special Projects – brought her 6-year experience from Johnson Controls to BSRIA. Since 2006, has conducted various studies including building controls, FM and security. Managed private study on energy best practices benchmarking, new project delivery process study and customer satisfaction. Currently studying the impact of European Energy Legislation on the HVAC industry. Co- produced BSRIA’s 2005 US Building Controls study Allan P. McHale PRINCIPAL CONSULTANT:, CEng, MIMechE, MIst Energy, MBIM. Set up Proplan in 1983, merged with i&i in 1999. Extensive intelligent building Controls experience. Produced i&i Proplan IT-Convergence report in 2006. In March 2008 he and the other i&i directors sold Proplan business to BSRIA. Semi-retired but continues to work as independent consultant Joanna Soszka SENIOR CONSULTANT:, MSc (Economics), MS in Project Management (Mastere Specialise at the French ESNM-SE), Assoc. Member of the Market Research Society, research experience includes HVAC, Controls, Security, renewables, grey water recycling Andrew Giles PROJECT ADVISOR: MA, General Manager – World Market Intelligence, BSRIA. 23 years of research experience with WMI and is involved in all areas of work, with particular focus on private consultancy and development of new studies. Has completed a multitude of projects ranging from the first comprehensive study of European building related products in 1990 to global studies covering 90+ country markets. Co- produced BSRIA’s 2005 US Building Controls study

  24. Why BSRIA? • BSRIA has proven track record in these subjects around the world and extensive North American experience • BSRIA + Proplan = Merged strength in Products + Solutions market analysis • Project will build on our historical data and proven methodology of face to face interviews and data gathering directly from manufacturers

  25. Timetable • Project expected to start around April 2009 • Publication around September/October 2009

  26. Deliverables Section 1 - Executive Summary An analysis and comparison of markets including size and structure, supplier shares, trading patterns and procedures and comparison with other developed markets in the world. Technology, compatibility issues, technical standards and code of practice will be analyzed with particular emphasis on the progress made since a similar 2005 study. The role of all those involved in the supply chain and any changes that are taking place because of technology, consolidation and downsizing leading to the subcontracting of facilities management of buildings, together with consolidation and performance contracting issues will be analyzed and their implications discussed. Section 2 – Report and Analysis (expanded on next slide) PART 1 - MARKET ANALYSIS - SUPPLY SIDE PART 2 - DEMAND SIDE ANALYSIS

  27. Deliverables(continued) PART 1 - MARKET ANALYSIS - SUPPLY SIDE  1. Market Analysis – 2008 Size, Structure and Form - Will provide a performance review sizing the market for IBC(e) in 7 different product segmentations, total direct and indirect product sales, total value added by manufacturers and by third parties, total installed system sales, total maintenance and total business  2. Market Analysis - Building Type: Commercial, Public , Industrial and 18 vertical markets by building type and will assess future prospects in new construction activity and through existing building stock including the refurbishment and retrofit opportunities:  • Market Analysis – Suppliers • Supplier Share - all significant suppliers to the market will be listed together with their market share band for both product and system. • Supplier Profile - all significant suppliers to the market will be profiled including facts about their size, activities product scope and web site details. • Market Analysis - Third Party Suppliers: System Integrators, Energy Management Service Companies, OEMs of HVAC Hardware 3. Trading Practices and Procedures  4. Industry Dynamics and Growth Prospects  5. Market growth: 2003 to 2008 and Forecast to 2013

  28. Deliverables(continued) PART 2 - DEMAND SIDE ANALYSIS • Forces that Determine Demand • Convergence of IT and Intelligent Infrastructures in Buildings • Technology The report will be delivered in print and electronic format.

  29. Estimated Budget Estimated Budget – Expenses Project Budget Project Research Team $233,125 IIBC Administration and Project Management $52,375 Printing / Travel / Miscellaneous $7,000 Total $292,500 ______________________________________________________________________ Estimated Budget – Revenue Project Budget Fifteen (15) Organizations at $19,500 $292,500

  30. Thank you

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