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Increasing Social Media Marketing Adoption and its Impact on Top Pharma Players

The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the pharmaceuticals industry. In addition to marketing, an increasing number of pharma players have also begun leveraging these platforms to enhance consumer relationships and improve brand management, based on the market intelligence generated by monitoring and analyzing user-generated content.

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Increasing Social Media Marketing Adoption and its Impact on Top Pharma Players

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  1. MarketsandMarkets Presents Increasing Social Media Marketing Adoption and its Impact on Top Pharma Players http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

  2. According to the new market research report, "Effective Social Media Marketing Strategies for Pharmaceutical Market" published by MarketsandMarkets (http://www.marketsandmarkets.com), 18 of the top 20 pharmaceutical players globally have established their presence on the three most popular social networking sites, i.e., YouTube, Twitter, and Facebook. (Popularity ratings are based on the number of users following the top five pharmaceutical companies from May 14, 2010 to July 14, 2010). • Browse in-depth TOC on Effective Social Media Marketing Strategies for Pharmaceutical Market Early buyers will receive 10% customization of reports • http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

  3. Pharmaceutical companies are leveraging social media platforms for consumer engagement purposes, and are also employing these tools to enhance customer retention and brand perception. J&J was one of the earliest adopters of social media in the pharmaceutical industry. In 2006, the company adopted Web 2.0 and started its 'Kilmer House' blog on company history. Since then, the company has developed multiple social media tools such as Baby.com and Safekids USA. • Pharmaceutical giants such as Abbott, Bristol-Myers Squibb (BMS), GlaxoSmithKline (GSK), Merck, and Pfizer began getting involved in social media activities from 2007 onwards. These companies are leveraging social media platforms to gain market intelligence, obtain real time customer feedback, create disease awareness, engage in brand promotion, etc. • Interactive web platforms have generated high consumer interest by enabling consumers to discuss their views, and by creating a more transparent model of communication. http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

  4. Hospitals are also employing social media to disseminate information, provide health education, increase patient awareness, and to maintain customer relationships. SCOPE AND FORMAT The report analyzes the use of social media tools in the pharmaceutical market in terms of: - Major social media platforms and the major pharmaceutical Companies with presence on these platforms - Effective strategies to develop a successful social media Campaign - Benefits, risks, and future impact of social media on Pharmaceutical industry - Social media use and regulations in different parts of world http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

  5. Analyst Briefing Presentation on Effective Social Media Marketing Strategies for Pharmaceutical Market to be held on 25th AUG 2010 The Pharmaceutical practice at MarketsandMarkets is pleased to announce its Analyst Briefing Presentation on Effective Social Media Marketing Strategies for Pharmaceutical Market http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

  6. Contact Us Mr. RohanNorth - Dominion Plaza, 17304 Preston Road, Suite 800, Dallas, TX 75252Tel: +1-888-6006-441Email: sales@marketsandmarkets.comMarketsandMarkets Blog http://twitter.com/marketsmarkets http://www.linkedin.com/company/marketsandmarkets http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

  7. About MarketsandMarkets MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. They cover thirteen industry verticals, including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository. http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

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