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Be careful while combining EMAIL MARKETING and social media

Be careful while you are combining EMAIL MARKETING and social media together

markgibson
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Be careful while combining EMAIL MARKETING and social media

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  1. Be careful while you are combining EMAIL MARKETING and social media together By Mark Gibson www.massemail4u.net www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  2. 1. Segmentation. • Divide your opt-in email list to different lists based on the interests and industry of those recipients. • You can get to know their interests by the social media like facebook or twitter. www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  3. 2. Privacy. • It is important for you to understand that your communication with your recipients is private. • It is not a social medium or a public channel and it is expected that you respect their privacy. www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  4. 3. Keep in touch. • You are expected to deliver communication and information to people who have allowed you to their inboxes. • So stay in touch with them. www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  5. 4. HTML or Text? • Using rich text has proven to be beneficial as compared to HTML templates in most cases. • This is because text message seem more informal and hence trust worthy rather than HTML messages which present a brand and are difficult to trust. www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  6. 5. One to one communication. • Remember that you are reaching somebody’s inbox and there you have to speak to them directly in second person narrative. • Your message is being read by only one person and you need not refer to them in third person narrative. www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  7. 6. Early Follow up. • A follow up message to someone who has freshly subscribed to your emails works wonders, because you are fresh on their mind and they are open for communication immediately when they sign up. • So send them a greeting email at the time of sign up. www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  8. 7. Conversion rate. • There is a lot of difference between the conversion rates of social media and bulk email marketing, the latter being very high. • So it proves to be a good option to use both together for a good return on investment. www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  9. 8. Be careful while testing. • It is good to test your campaign but testing on a lot of recipients involves high risks of losing them. • Test your campaigns on a very less percentage of your email list. www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

  10. Presented By Mark Gibson www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net Working Hours – 9:00AM To 6:00PM (EST US) www.massemail4u.net Phone – 773 455 6676 Email – sales@massemail4u.net

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