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FROM BOOMERS & XERS TO GENERATIONS Y & Z <br><br>CONSUMEROGRAPHY: A SNAPSHOT OF TODAY'S KEY CONSUMERS <br><br>MACRO CUSTOMER SEGMENTS <br><br>THE POWER OF BRAND IN A FRAGMENTED MARKET <br><br>UNDERSTANDING NICHE: AN ANALYSIS OF MICRO SEGMENTS <br><br>EMERGING DRIVERS OF CONSUMER BEHAVIOUR <br><br>INNOVATIVE RESEARCH METHODS FOR THE NEW GENERATIONS <br><br>GLOBAL GENERATIONS, WORLD CONSUMERS
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