Presentation Transcript

1. Sponsorship Proposal Presented by | Conquer Productions 702-251-8262 ph dwoerner@embarqmail.com
2. Off-Road’s Branding Opportunity Endurance sport provides ideal market for promoting a wide range of products. Attracting many national brands such as Monster Energy, Red Bull, Rockstar, Makita, Bosh, Lucas Oil, Toyota, Amsoil, TRAXXAS. Extensive television coverage including live and tape delayed broadcast on CBS Sports and SPEED TV. Lucas Oil Series – only series other than NASCAR to broadcast entire season on a national network!
3. Off-Road’s Branding Opportunity Nationwide branding exposure – CBS Sports: 28 M viewers Up to $5M in exposure value (based on JJ reports) National exposure at a fraction of normal television cost – offers more exposure for less investment. Popular – fan friendly sport – 250,000 spectators and growing – SOLD OUT! Takes place in the largest markets in U.S. with extensive event promotion – Great on-site brand exposure
4. The Conquer Team Experienced team on asphalt road courses and circle track for a top notch professional racing program. Driver: Dow Woerner
5. Dow Woerner Broad range of racing experience 12 years of motocross racing 4 years of ¼ mile drag strip racing Started racing asphalt circle track in 1998 and road racing in Legend cars, NASCAR Dodge weekly racing series Super Late Models. Presently in the open wheeled Whelen NASCAR Modified series, finished 3rd in points for 2008 with 5 wins.
6. Racing Series Lucas Oil Series Off Road Racing The Lucas Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course
7. TV | Exposure $5M exposure value (Joyce-Julius) Over 28 Million Viewers Scheduled prime time televised events 2011:16 Races, 8 weekends 8 hours of broadcast on CBS! SPEED broadcast 30 HD 1 hour episodes Versus 16 HD 1 hour episodes MavTV 16 HD episodes Demographic stats: 18 to 35 – 55% 36 to 54 – 35% 78% Male
8. PRINT & WEB | National Exposure Off-road racing is covered by more than 75 publications & newspapers regularly Websites receive millions of monthly impressions
9. Various Local broadcasts Live Internet Coverage Radio Industry Periodicals Industry Websites Trade Shows Sponsor Advertising and Promotions Contingency booth Series Promoter Advertising Race programs Driver websites Other Media | Exposure
10. Investment | Sponsorship Opportunity Premium TITLE Sponsorship$12,500 per race $25,000 per weekend Associate Sponsorship $3,500 per race $7,000 per weekend Optional on-board camera: Versus, Speed, MavTV $2,000 per race $4,000 per weekend Optional on-board camera: CBS Sports $3,125 per race $6,250 per weekend (Optional camera guarantees national exposure!!)
11. Investment | Sponsorship Opportunity 2011 Season - 16 races, 8 weekends PrimarySponsorship:$25,000 X 8 weekends = $200,000 for the season. (paid in four installments of $50,000) Wrap on 48 foot semi hauler (large, both sides, and rear door), Wrap on race truck with coverage on hood and side doors (multiple bodies), Large banners on side skirts of hospitality tent, Team hats Large ad on t-shirts, drivers suit, helmet, and jackets Logo on calendars and business cards, and signature cards Sponsorship mention during driver interviews Advertisement videos playing on 40 inch flat screen mounted to the side of the trailer Limited personnel appearances with hauler and truck Display section reserved inside hospitality tent at track side. Large front page presence with link on teams web site. Coverage on CBS, Speed, Outdoor, Versus, Mav TV, plus repeat airings Direct access to race fans (including pit pass)
12. Investment | Sponsorship Opportunity 2011 - 16 races, 8 weekends Secondary Sponsorship: $7,000 X 8 = $56,000 for the season. (paid in four installments of $14,000) Wrap 48 foot semi hauler (medium, both sides, and rear door) Wrap on race truck with coverage on visor and quarter panels (multiple bodies) Medium banners on side skirts of hospitality tent Team hats Medium ad on t-shirts, drivers suit, helmet, and jackets Logo on calendars and business cards, signature cards Sponsorship mention during driver interviews Advertisement videos playing on 40 inch flat screen mounted to the side of the trailer. Medium front page presence with link on teams web site. Coverage on CBS, Speed, Outdoor, Versus, Mav TV, plus repeat airings. Direct access to race fans (including pit pass)
13. Comparison | Other Media National Print Advertising Outdoor Life Magazine: $64,600Circulation: 925,000 Sports Illustrated $320,000Circulation: 3,150.000 TIME Magazine $255,840Circulation: 3,250,000
14. Comparison | Other Media National TV Advertising 30-Second TV Advertisement Spot American Idol $780,000 Grey's Anatomy $465,000 Desperate Housewives $378,000 Sunday Night Football $350,000 Kid Nation $101,000 Kitchen Nightmares $75,000 The average TV commercial ad production cost is around $350,000
15. Branding | Marketing Assets Race vehicle graphics
16. Branding | Marketing Assets Race vehicle graphics Support vehicles
17. Branding | Marketing Assets Race vehicle graphics Support vehicles Hauler – tractor trailer rig
18. Branding | Marketing Assets Race vehicle graphics Support vehicles Hauler – tractor trailer rig Team uniforms
19. Branding | Marketing Assets Race vehicle graphics Support vehicles Hauler – tractor trailer rig Team uniforms Pit Awnings & Banners
20. Exposure | Other Promo Items Driver racing suit theme
21. Exposure | Other Promo Items Driver racing suit theme Helmet graphics
22. Exposure | Other Promo Items Driver racing suit theme Helmet graphics In-Car TV camera – Sponsor logo in focus
23. Exposure | Other Promo Items Driver racing suit theme Helmet graphics In-Car TV camera – Sponsor logo in focus Promotional clothing with sponsor theme
24. Exposure | Other Promo Items Website Theme – Website to be themed with title sponsor look and graphic design with links to sponsor’s website Web Videos – YouTube, Face Book, Twitter, My Space Webcast and DVD promotion Interview mentions Sponsorship Networking Opportunities Hospitality Events for Sponsors at Races – VIP Area in Pit for sponsor guests
25. Exposure | Other Promo Items TV advertisement exposure from series promotion. Available for print advertisement for title and from other sponsors. Highway exposure from transporter traveling to races and parked at venues. Driver and car promotional appearances for sponsor.