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Arsenault Entrepreneur Services AES. Richard Arsenault CEO. AES. Mission Statement. Opportunity Thanks to organizations like NFTE there are young entrepreneurs starting businesses across America. Mission Statement
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Arsenault Entrepreneur ServicesAES • Richard Arsenault • CEO AES
Mission Statement Opportunity • Thanks to organizations like NFTE there are young entrepreneurs starting businesses across America. Mission Statement • Arsenault Entrepreneur Services is a business for young entrepreneurs. AES offers an array of services such as web site design, creation, maintenance, and domain name registration. AES
Business Profile Type of Business • Service • AES will create and maintain websites for it’s clients. • AES will provide domain name registration and maintenance. Legal Structure • Limited Liability Corporation (LLC) • Provides protection for my personal assets. AES
Qualifications I am currently taking an entrepreneurship class. I understand my customer’s needs. I have the knowledge to run this business AES Qualifications
Market Analysis Total Population 300 NFTE Entrepreneurship students in Eastern Massachusetts. 300 Target Market NFTE Students in Eastern, MA 300 5-10% of full class size in total entrepreneurship classes. I think I can handle this small percentage now and will move to raise it later. 15-30 Potential Market Size AES
What AES provides… • Presence • Advertising • Awareness • Sales online • Functionality • Customer needs AES
Consumer Profile By Location • In the greater Boston area. By Population • Young entrepreneurs and start-up businesses By Personality • Someone unfamiliar with creating web sites. By Behavior • NFTE students and others who are starting their own businesses. By Income • Any income range. AES
Competitive Advantage Emagine Alekia AES Factors Quality of Product//Service Good Good High quality Price unknown $799-$1499 $100 Location Chelsea Chelsea Boston Brand/Reputation Good Very good Emerging Unique Knowledge Has websites for different businesses types. Has flash animations. Targeting young entrepreneurs. AES
Marketing Mix AES
Marketing Plan Awareness Purchase Retention Current & Short Term (1 month -6 months) AES offers a program that lets the client know when their domain name is about to expire so I can renew it. AES will use small business incubators, as well as the NFTE network. AES offers reasonable prices and unique services to interest clients in my services. Long Term ( 6 months-1 year) I will attend the NFTE conferences and distribute brochures. Client referrals and testimonials on my web site. Maintenance discount for referrals from current clients. Monthly cost, by phase: 0 Purchase $15 Awareness $20 Retention AES
Time Management Plan(Weekly schedule for a typical week) AES
Monthly Sales Projections Break-Even Units 2 Total Units 42 Full Capacity 116 AES
Start-up Investment $1,048 Total Start-Up Investment AES
Return …on Investment 67.6% Annual Net Profit $709 $.68 = Start-Up Inv. $1,048 …on Sales 16.8% Annual Net Profit $709 $0.17 ) = Total Sales $4,200 AES
Financing Strategyfor Total Start-up Investment Totals: $1,048 AES
Philanthropic Strategy Plan • AES will donate 5% of our annual profits to the Make-a-Wish Foundation. AES
Business & Educational Goals Business Personal • I plan on using my business to help me pay for college. • I will further my knowledge of web site design. • Attending Wentworth College in September. Short Term • As my business grows, I will rely on referrals and the NFTE network to expand my customer base. • I plan to operate this business through college. Long Term AES
We make business easy! Thank you for your consideration of Arsenault Entrepreneur Services AES