Mobile Seva – Harnessing wider acceptance of the Mobile Technology

1. Mobile Seva – Harnessing wider acceptance of the Mobile Technology to enable Government Departments to offer Citizen Centric Services to a larger population Presented By: Mr. Kapil Kant Kamal (Principal Technical Officer) Centre for Development of Advanced Computing (C-DAC) kapil@cdac.in

2. Agenda India: Diversity & Development Evolution of e-Governance in India Why Mobile? – ICT connectivity in India Challenges to overcome Strategies Adopted Mobile Seva Project Operational Channels Project Outcomes Case Study

3. India: Diversity and Development Multi-lingual - 22 Official Languages Multi-religious Multi-ethnic Federal Structure 36 States & Union Territories 70% Rural India, 600,000+ villages Multiple Political Party Multi-tiered democracy 250,000+ Local Bodies

4. Evolutionof e-Governance in India * NeGP: National eGovernance Program

5. Why Mobile? ICT connectivity in India Total population of India: more than 1.3 Billion Total telecom subscribers: 1,151.76 Million • Total wireless subscribers: 1,127.37 Million • Rural: 41.1% • Overall wireless teledensity: 88% • Urban: 165.04% • Rural: 52.84% Total Internet Subscribers: 391.50 Million • 76% access Internet through mobile devices Source: Telecom Regulatory Authority of India

6. Challenges before Mobile Seva Project Low use of electronic public services, especially in rural areas No institutional and policy driver for mobile-enablement High investment required for department for m-enablement Lack of Technical Capability and Skilled Manpower No “single window” solution Integration with major telecom providers No convenience of a unique single number Cross platform support Convince departments to adapt Mobile Seva as a Single Mobile Platform Multi lingual support - India has 22 Official Languages

7. Strategy 1: Open Consultations “Framework for Mobile Governance” notified in Feb 2012 1) Draft consultation paper prepared in March 2011 2) Public feedback 3) Consultation with various stakeholders KEY FINDINGS FROM THE CONSULTATION PROCESS: Mobile platform ideal for increasing access to Government services A wide range of central and state level services could be easily enabled through mobiles

8. Strategy 2:National Mobile Governance Initiative

9. Strategy 3:Policy Directives “Public services under all projects would be delivered through mobile devices as well” “Web sites of all Government Departments and Agencies shall be made mobile compliant”” Prime Minister’s Committee on NeGP, chaired by the Hon'ble PM , 23.11.2011 “ All ministries and departments both at the Central and State levels to integrate their services with the Mobile Seva platform for delivery through mobile devices. ” Prime Minister’s Committee on NeGP, 01.07.2013

10. Strategy 4: Mobile Services Delivery Gateway MSDG provides integrated centrally-available platform for all government departments to integration with common e-Governance infrastructure in the country To deliver public services to citizens over mobile devices Unique, first of its kind nationwide mobile-initiative Centrally hosted core infrastructure on cloud Mobile Seva MSDG: Key elements under notified framework

11. Mobile Seva • Mobile Seva Platform is an integrated platform to facilitate delivery of government services to citizen over mobile devices using following mobile channel: • Mobile e-Governance Service Delivery Gateway (MSDG) • SMS Gateway • Push • Pull (short code and Long Code ) • Secure Pull • Application Store (for Government mobile applications) • Mobile Payment • USSD • USSN (Unstructured Supplementary Services Notify) • USSR (Unstructured Supplementary Services Response) • IVRS • Push Outbound Call • Missed Call • Menu Driven Pull Call

12. Universal access National Platform Connected with all 14 Telcos 51969 Opened by all telcos at normal rates 166 Opened by most telcos at normal rates Nationally available number for all non-emergency public services 9223166166 Universally accessible at p2p rates

13. Mobile Seva : Ready & Operational channels Mobile AppStore 1044+ live mobile apps hosted  https://apps.mgov.gov.in SMS Gateway PUSH SMS: • 3600+ integrated Departments • 15 Billon + SMSs sent PULL SMS: • 725 + services integrated IVRS& USSD Services are operational Real-time status 24x7 on mgov portal ( www.mgov.gov.in) Regular posts on social media ( facebook.com/DIT.MGOV, @mgovindia, goo.gl/nCpTUP ) M-payment solutions available through cards, net-banking & IMPS

14. Massive and growing impact!

15. Recent Mobile Applications MyGov : Govt innovative citizen engagement platform for direct citizen participation in governance by providing an avenue for channelizing their ideas ,comments and suggestion. e-Hospital :ORS is a framework to link various hospitals across the country for Aadhaar and non-Aadhaar based online registration and appointment system BHIM (Cashless Payments) : Bharat Interface for Money application that facilitate simple, easy and quick payment transactions. One can easily make direct bank to bank payments instantly and collect money using just Mobile number or Payment address. mPassport: Application providing all the Passport-related services to the citizens in speedy, convenient and transparent manner. Aadhaar Mobile update app : App allows updating of mobile number in Aadhaar database after due validation Khoya Paya : App provides information about missing child and enable’s citizen in searching missing child MCGM 24x7 : Mumbai residents can view & pay their water bills, property tax, shop license renewal.

16. Domestic Trends in Mobile Governance Case Study – I mKisan

17. Background

18. Mobile Seva – Services offered

19. Functionality of Mobile Applications

20. Domestic Trends in Mobile Government Case Study – IIElection Commission of India (ECI)

21. Background

22. Mobile Seva – Services offered

23. Functionality of Mobile Applications

24. Benefits to Government Department

25. Project Outcomes

26. Thank You www.mgov.gov.in www.apps.mgov.gov.in kapil@cdac.in msdp@cdac.in