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    3. Corporate Profile Established since 1960 Total group turnover (Approx) : Rs100crs Highest Apple Seller Award by H’ble Chief Minister of Delhi in 2008 Employing over 150 managerial, supervisory and clerical staff at various locations (excluding semi and unskilled labour) Listed highest, amongst top 10, in Fresh Fruits and Vegetables category by National Horticulture Board( http://nhb.gov.in/Delhi.html ).

    4. Group Companies Storage and Ripening Solution Providers Harshna Cold Storage, Kundli, Haryana` – 7000mt 120mt/day capacity Banana Ripening facility at Kundli Exclusive Ripening agreements with Reliance Fresh Ltd, Unifrutti Harshna Naturals, Srinagar , J&K - 4200mt Direct Store delivery (DSD) Provider Harshna International, New Delhi Imported Fruits Handling Harshna International, New Delhi Processed/ Semi Processed/Value Added Services Harshna Fruits, New Delhi Trading/Procurement Companies M/s Bholanath Rakesh Kumar, New Delhi M/s Bholanath Naresh Kumar, New Delhi Apple Forwarding Company, New Delhi

    5. Customer Base

    7. Kashmir Apples

    8. Learnings - 2009 Price points in 2009 was high because of the following reasons Trade was having good season in 2008 Lower production in 2009 Trade opened higher prices in season for Shimla apple to allure growers more than their expectations The trend continues till November The sales of Stored apple starts with Kinnaur Apple in December The Kinnaur Apple stored @Rs1500-1800 per box but Fuji was available @Rs1200-1300 per box in December. The trade/growers lost heavily which led to distress sale Storage Capacity of Apple in Delhi – 50 L boxes ( 90% Kashmir Apple) In 2009 insignificant volume of Shimla Apple, All time high Kinnaur Apple, and 37L boxes of Kashmir Apple stored in Delhi Telengana Issue boiled the initial selling period for more than 40days leading to loss of selling window. Panick Sales triggered low price realization

    9. Opportunities in 2010 Good Crop in Kashmir Valley – 2times than 2009 Quality of the crop is better because of adequate rain, chilling hours , snowfall and low haling (5-10%) in all growing belts Higher Crop will lead to rise in freight cost by Rs15-20/box (expected freight -Rs65-70/box) upto Delhi and Packing material cost by Rs20/box. This saving of Rs35-40/box will be done through crate purchase during the season in comparison to previous year. Freight at the time of liquidation will be dropped to Rs15-20/box leading to a saving of Rs50/box Heavy haling and better crop in HP coupled with a poor performance in 2009, the opening price of HP apple is expected to be low. Lower prices of HP Apple, Good Crop in Kashmir and poor results of stored apple by the growers of Kashmir will result in lower purchase prices of Kashmir apple in 2010. The prices of Kashmir Apple is expected to be lower by Rs10-12 per Kg

    10. Strengths of Harshana Group Back End- Procurement A committed and trusted grower base of more than 2000 in Kashmir valley and largely focused in Sophian belt spanning over 5 decades A fully tracked and well informed history of orchards ( Grower wise) A strong network of trusted and committed procurement team and local partners( for disbursing advances). We have our own orchards in Kashmir Valley ( 25000 crates) and scope for further expansion by 25000crates. We are the largest private financer of Kashmir Apple in Sophian belt ( Advances Rs20cr per annum) Operations CA operation is led by our local partner (Highly qualified professional) having more than 8years of technical work exp in US. A State of art technology with grading and waxing lines ( Color/Size/weight) sourced from Italy. The dump is reported to less than 4.5% A well trained and dedicated labour force to work at full capacity. The skilled labour is also supplemented from Delhi at times of need Specialists/Consultants are also available for exigencies. Logistics Good contacts with all the truck operators. The daily capacity can go beyond 20trucks per day Dedicated Reefer arrangements planned for taxi services upto Delhi ( 2 reefers) No Truck Union in Kashmir Valley avoids undue hassles like HP. Others Excellent contacts with all relevant Govt authorities. The facility was inaugurated by H’ble Chief Minister in 2009 Land already purchased for further expansion – 14 acres Roll Out – 2010 -4200mt - 2012 -10000mt

    11. Proposal for Adani Agrifresh Procurement Will be done Hasrhana through own network Risk of product quality will be eliminated through proper selection of Orchards out of our pool of growers The price will be prefixed for the committed volumes. Adani will get CA grade material at a prefixed price ( committed volume) with a choice to refuse the material for non CA grade. Operations Rental Model with a competitive and transparent charges. Harshanas will ensure to maintain all CA processes Labour arrangement, Grading, Packing Logistics Farmgate to CA Facility Arrange non-reefer carriers Limited access to reefer carriers Sales and Marketing Will ride on the strength of AAFL with Farmpik Brand AAFL can Scale up volumes through this arrangement as Branded CA material We can foster this partnership and Harshanas can play the role of a local player in Kashmir for AAFL

    13. Thank You

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