Need of Email Marketing Gives You a Reason of Investment

1. TOP REASONS WHY YOU SHOULD INVEST IN EMAIL MARKETING The Pillar of digitalization in the world, the most important factor of the advertisement industry, the pioneers of many small, large and medium sized companies and a ton of things can be said about email marketing. The introduction to the topic is email marketing is not much to be looked for as these two words itself speaks a lot about it’s usage and it’s advantage. People in the commercial sector generally know the importance of email marketing but to those who are not aware of email marketing, the details of these words will be discussed here after. What is Email Marketing? Talking more about email marketing along with sending emails to the group of people or group of companies they want to have business they also send emails to various other sources from where they can acquire more business. The people to whom the mail is being sent are the potential customers considered as a great asset if they are ready to do business with them. What is the content in the email sent by the company doing the email marketing? A lot of people would be having this question. The content of these emails consists of advertisements, request of doing business with the company, and solicit sales, donations, brand awareness and many other things. Broadly the purpose of email marketing is to building or enhancing relationships with the existing clients and also previous customers, to repeat business with the previous clients, acquiring new clients, even to convince the present and new customers to purchase their product and various other things. Importance of Email Marketing We all know the speed at which the use of internet is being spreading and it’s just a matter of time before everyone in the world would be connected through internet. Internet has become the main medium for information exchange across the world. It is due to Internet that many companies across the world has decided to replace the

2. traditional way of marketing and promotion with the various online ways. Yes we are talking about the Email Marketing concept. There are many ways of promotion online. Email promotion is an effective way of promoting your brand through various types of mailing lists. Another importance of email marketing is that a company can target a specific group or different groups that would be interested in having business with you. Email marketing uses various social platforms like Facebook, Pinterest, Instagram, YouTube and many others to promote your brand . Benefits of Email Marketing The main importance of email marketing is that it is very inexpensive for one to do email marketing. You can incorporate any strategy, any plans in the email marketing for which the cost would be negligible. Unlike traditional marketing, email marketing provides you the platform of endorsing your brand internationally. Why you should be using Email Marketing? The companies use email marketing as their core tactic in their digital strategies. The pace at which the innovation in this world is happening is extraordinary. To match up to the pace by using proper resources by the marketers result in the maximization of profit to the organization. Email marketing helps reaching to a specific group of targeted audience which is why it is of great usefulness. Email marketing helps not only to develop your business but also to know the feedback of the product or services you are offering through the 24*7 customer care services. This helps to improve and escalate your business. Email Marketing Statistics The total number of email accounts was 3.9 billion in 2013 and is estimated to reach 4.9 billion by the 2017. Email marketing generates the highest ROI (return on investments) revenue for marketers. With these numbers the growth of business is assured .Email marketing have rates for small and medium sized industries. Recently email marketing has been proved as the king of ROI. Email marketing statistics varies from country to country. There are some email marketing statistics every marketer needs to know. ●Transaction emails have 8x more opens and clicks than any other type of email- Experian. ●Revenue for B2B marketing automation systems increased 60% to $!.2 million in 2014, compared to a 50% increase in 2013- Venture Beat. ●Email marketing technology is used by 82% of B2C and B2B companies- Acsend2. ●B2C marketers who leverage automation have email marketing conversion rates as high as 50% - e- marketer. ●64% of people say they open an email because of the subject line – Chadwick Martin Bailey. ●44% of email recipients made at least one purchase last year based on a promotional email- Convinceandconvert.com ●For B2B companies, subject lines that contained “money”, ”revenue” and “profit” performed the best. ●39% of marketers have no strategy for mobile email. ●72% of B2B buyers are most likely to share useful content via email- Earnest Agency. ●56% of businesses say they plan to increase their use of email marketing in 2013- The small and midsize

3. business email marketing survey. ●Monday emails had the highest revenue per email. ●27% of consumers were more likely to say their favourite companies should invest in more email. ●1 in 2 marketers use animated gifs in their email campaigns- Experian Email Market Study. ●Emails that include social sharing buttons have a 158% higher click through rate- Get Response. Investment in Email Marketing Email marketing has a huge return on investment and is considered most effective of digital marketing tactics. On an average, organizations are spending 15% of their marketing budgets on email. The research in 2016 shows that more than three quarters of organizations with individuals or teams dedicated to email marketing rated their ROI as ‘good’ or ‘excellent’. Conclusion Elaborating and understanding the importance of email marketing ,studying the statistics that even a small investment in email marketing can give you a high return on investment. With the use of digital media increasing in businesses across the globe the term email marketing will be