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MarTech Interview with Tom Hennessey, Chief Marketing Officer at iBASE-t

Gain valuable insights from Tom Hennessey, Chief Marketing Officer at iBASE-t, as he shares his expertise and vision for marketing strategies in the tech industry in this exclusive interview.

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MarTech Interview with Tom Hennessey, Chief Marketing Officer at iBASE-t

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  1. MARTECH INTERVIEW TOM HENNESSEY CMO Gain valuable insights from Tom Hennessey, Chief Marketing Officer at iBASE-t, as he shares his expertise and vision for marketing strategies in the tech industry in this exclusive interview.

  2. DEFINE ROLE OF TECHNOLOGY The buyers within the manufacturing industries that we serve primarily source their information online. ABOUT MAIN FACTORS The decision to undertake the rebrand started after we did a market study to find what the size of our potential market is

  3. DESCRIBE PROCESS YOU FOLLOWED As mentioned, we started with the original survey that looked at market awareness and market size. At this point, we had gathered a set of data and perspective which our branding agency was able to combine this intelligence and offer feedback about what the perception of our brand was There was a lot of work done to make our color palettes more innovative. Everything from the font that we use to the look and feel of the website and the logo needed to communicate innovation and modernization

  4. THANK YOU Check Out the New MTC Podcast. For more such updates, follow us on Google News Martech News • www.martechcube.com

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