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USA Cycling Communication Department

USA Cycling Communication Department. Andrea Smith Communication Director Media Relations. Jesse Hammond New Media Manager Internal/Social Media. Keri Kahn Communication Manager Content Coordination. Communications Dept. 2010 Update. Media Outreach

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USA Cycling Communication Department

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  1. USA Cycling Communication Department Andrea Smith Communication Director Media Relations Jesse Hammond New Media Manager Internal/Social Media Keri Kahn Communication Manager Content Coordination

  2. Communications Dept.2010 Update • Media Outreach • Avg. 7-9 articles/releases posted/distributed weekly • Media Training & Media Day with NDP athletes • Targeted local media outreach - national championships • established benchmark of 2.8 million in unpaid publicity value annually

  3. Communications Dept.2010 Update • Marketing • Build video footage library : MTB Nats, BMX SX World Cup, Road World Champs • Paid advertising and trade agreements with Universal Sports, Versus, Hi-Torque Media, Cyclingnews, Citizen Pictures…. • Development of new video spots

  4. Communications Dept.2010 Update • New Media* • Website content updates • Social media: Facebook: 13,000+; Twitter 10,000 • Use of new, multi-media platforms: video web integration, Tweetchats, live event web streaming (MTB, Elite Track), hashtags • Internal Communication • Distribution of all internal e-mail communication • National Championships • Members • Clubs & Team • Promoters, Coaches, Mechanics….

  5. How LAs can help: • Communicate: Who Cares? • GET TO KNOW – constituents & us! • Media spokesperson • Web: Updated content, Essential info, link! • Collaborate: Share stories, ideas &info • Feature ideas, human interest • Issues • Participate: in social media • Community • Direct message & feedback • Instant information distribution

  6. What’s in it for you? • Exposure • Drive interest and participation • Educate public • Share Resources: • Build local media lists • Video • Share our know-how • Social media, media relations, web, video…. • Contacts

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