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From Full to Self-Serve: The World Campus ID&D Model

Lawrence C. Ragan, Director of Instructional Design & Development at Penn State's World Campus, discusses the shift from a full-service instructional design model to a self-serve model. Topics covered include mission, goals, organizational issues, staffing models, development models, challenges, and lessons learned.

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From Full to Self-Serve: The World Campus ID&D Model

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  1. Lawrence C. RaganNC TLT Symposium

  2. From Full to Self-Serve: The World Campus ID&D Model Lawrence C. Ragan Director of Instructional Design & Development

  3. By Way of Introduction • Director of Instructional Design & Development for World Campus • ID&D responsible for producing instructional materials for Penn State’s World Campus • Faculty Development Coordinator

  4. World Campus • Mainstreamed DE initiative • Built upon historical DE program • Currently: 5,700 WC enrollments • 18 “Programs”- 150 courses • 150 staff

  5. Interests About ID&D • Change • Educational innovations • New learning opportunities • Personal growth • Never a dull moment • Influencing educational system

  6. Topics to Share • Unit Mission, Goals, and Philosophy • Organizational Issues • ID&D Services • Staffing Models • Development Models • Challenges • Lessons Learned

  7. World Campus Food Chain Instructional Design & Development Academic Programs Student Services

  8. Mission of ID&D • To provide a range of design and development services for faculty participating in the development of course material for delivery via the World Campus system

  9. Unit Goals • To serve students by extending the academic resources of the University to individuals without constraints of time or place • To create cost effective & learning efficient educational experiences for delivery via a variety of media • To innovate in online learning

  10. ID&D Philosophy • Quality educational experience first • Appropriate use of technology • One media does not fit all • Student-centered/active learning systems (not necessarily all at once) • Meet the faculty at their starting place

  11. Organizational Issues Staffing Fac Dev Services ON-LINE EDUATION Timing Costs

  12. ID&D Staffing (33 FTE) • Instructional Designers • Instructional Materials Designers • Instructional Technologist • Graphic Artist • Technical Typist • Production/Support Asst. • Unit Directors

  13. ID&D Services • Project management/leadership • Instructional design • Materials production/processing • Systems implementation • Faculty development • DE pedagogy • Instructional technology

  14. ID&D Costs • Vary by ID model and project type • In general terms (by media) $12K $20K $45+K Print Multiple Media Digital Media

  15. Timing • Desired model: first course 8 months, subsequent courses 4-6 months 1st Semester 2nd Semester 3rd Semester Content Development ID&D Production Course Delivery

  16. Faculty Development • Critical element for success in online ventures • Provide a variety of fac dev services • Consulting • Workshops • Retreats/conferences • Seminars

  17. Outcomes Assessment • Unit metrics: • number of courses produced per year • Cost/course • Time/course(all must fit quality definition) • Student/Faculty Satisfaction

  18. Instructional Design & Development Services & Processes

  19. Critical Juncture • Old: full service unit (only show in town) • Departmental resource units • New: need to restructure to address changing departmental issue

  20. From Full to Self-serve • Goal: to develop an operational plan that will allow a variety of support services

  21. Full Serve Option • ID&D provides all design, development, and implementation services • Faculty provide content and pedagogy

  22. Self-serve Option • Faculty (via departmental services) provide • Content and pedagogy • All development • ID&D provides systems implementation

  23. Semi-serve Option • Faculty provide content and pedagogy and partially created course material • ID&D provides course development and systems implementation

  24. Necessary Elements • Clearly defined roles & responsibilities • Clearly defined quality standards • Clearly defined process/procedures • Grasp of tasks at each phase in process

  25. Instructional Design & Development Lessons Learned

  26. Faculty Issues Acknow-ledgement Support Faculty Commitment Assurance Incentive

  27. Staff Issues Opportunity to learn Financial Rewards Staff Commitment Safe “Mistake” Zone Tools and Training

  28. Administrative Issues Flexibility Responsiveness ID&D Unit Assurance Quantifiable Measures

  29. http://www.personal.psu.edu/staff/lcr1www.worldcampus.psu.eduLCR1@PSU.EDUhttp://www.personal.psu.edu/staff/lcr1www.worldcampus.psu.eduLCR1@PSU.EDU

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