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ZERO EMISSION MOBILITY THE MYTHBUSTERS EDITION

ZERO EMISSION MOBILITY THE MYTHBUSTERS EDITION. Larry Dominique VP Advanced Planning and Product Strategy. MYTH: THERE’s A SILVER BULLET ALL TECHNOLOGIES PLAY ROLES ELECTRIFICATION/ZERO EMISSION A MUST. Well-to-Wheel CO 2 e mission Reduction by f uture p owertrains ( % ).

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ZERO EMISSION MOBILITY THE MYTHBUSTERS EDITION

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  1. ZERO EMISSION MOBILITY THE MYTHBUSTERS EDITION Larry Dominique VP Advanced Planning and Product Strategy

  2. MYTH: THERE’s A SILVER BULLETALL TECHNOLOGIES PLAY ROLESELECTRIFICATION/ZERO EMISSION A MUST Well-to-Wheel CO2emission Reduction by future powertrains (%) Renewable Hydrogen Renewable Electricity 90% reduction New vehicle Well-to-Wheel CO2 emissions (%) ICE HEV EV FCV • 90% reduction is a trial calculation to keep CO2 emission at 450ppm level • According to calculations, to stabilize atmospheric CO2 concentration below 450ppm, • CO2 emissions (Well-to-Wheel) from all new vehicles must be reduced by 90% in 2050 (compared to 2000). • Well-to-Wheel CO2 emissions include CO2 emissions from power generation, power supply, and vehicle operations 2

  3. POWERTRAIN EVOLUTION • Each PT has CO2 limit and associated costs Powertrain Cost High Internal Combustion Engine (ICE) PHEV REEV CO2 Limit Plug-in HEV REEV EV ICE CO2 Limit HEV CO2 Limit HEV Better CO2 (g/km) Zero

  4. MYTH: NOT FOR MASS MARKET

  5. MYTH: EV’s TOO EXPENSIVE • 2012 Nissan LEAF – $27,700 after $7,500 Federal Tax Credit • Additional incentive examples: • California: clean vehicle rebate of up to $2,500 • Colorado: tax credit up to $6,000 • Georgia: tax credit up to $5,000 • Hawaii: rebate up to $4,500 • Tennessee: rebate of $2,500

  6. MASS MARKET PRICING IN PLACE • True zero-emission vehicle • Lower Total Cost of Ownership • Lower maintenance costs Cost/Mile Comparison (15k miles) • Car = $0.12 per mile / $1,800 • EV = $0.026 per mile / $396 • Advantage exists even if gasoline drops below $1.10/gal

  7. MYTH: CHARGING IS HARD • Most charging happens at home • Most charging happens overnight • Average charging time is under 3 hours • Average time “plugged in” far exceeds active charging time • Drivers average about 3 trips between charging

  8. Planned Public Chargers By 2012 13,000 Public Charging Stations EVSE Level 2 Public Planned by City 1 ~ 33 33 ~ 243 243 ~ 255 255 ~ 775 Source: data from program announcements, press releases, news stories, public testimony, etc. 775 ~ 1,452

  9. Public Charging Station Visibility EV Project - Tennessee

  10. MYTH: FAST CHARGING WON’T CATCH ON

  11. MYTH: LEAF CAN’T BE PRIMARY CAR • Consumers surprised how much they drive their Nissan LEAF. • Meeting daily driving needs without breaking a sweat.

  12. MYTH: RANGE ANXIETY IS CURED BY GAS No LEAF? No hug! Out of gas! Wish I had a car with a plug…

  13. MYTH: LEAF IS A ONE-OFF

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