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Social Media in the Workplace

Social Media in the Workplace. Should we go online? Sounding off your workplace in Social Media. What comprises social media?. Any form of electronic communication, i.e., websites or blogs, [used to] share information, ideas, and personal messages in social networks.

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Social Media in the Workplace

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  1. Social Media in the Workplace Should we go online? Sounding off your workplace in Social Media

  2. What comprises social media? • Any form of electronic communication, i.e., websites or blogs, [used to] share information, ideas, and personal messages in social networks. (Merriam Webster, 2018)

  3. Why would we need social media at work? • According to Forbes (2016) Social Media can help “humanize” the work place. • A “company page” or a “workgroup site” shows transparency and connects the workplace to everyday people.

  4. Examples of At-Work Social Media These “stories” tell: • Company’s vision • Workplace environment • Workplace tone • Purpose and goal • Company’s vision • Who are the employees? Yellowleaf Hammocks “about us” page Les Swchab Tire center “our story” page. CB&T Synovus “Our Story”

  5. How does it work? Effective Platforms: • Workplace Instagram • Facebook page • Daily blog • Twitter Updates • “Hall of Fame” Pinterest • YouTube channel of daily routines. • Company chooses a Media Point of Contact • All photographs and newsworthy items are sent to him/her • Media POC updates all media every Monday (Kissmetrics, 2017)

  6. The Rule Book Effective Platforms: • Workplace Instagram • Facebook page • Daily blog • Twitter Updates • “Hall of Fame” Pinterest • YouTube channel of daily routines. • Only the Media POC has access to posting and moderating. • Employees are not to react or comment on posts. • The use of social media is not personal; it is to showcase the workplace

  7. Who is Who in the Social Media Game?

  8. Who is Who in the Social Media Game?

  9. Who is Who in the Social Media Game?

  10. What makes the winning formula? Finding the right media that fits your work culture, atmosphere, and goal. (Doyle, 2017)

  11. Where to Start? • Test your work environment and check for candidates. • All social media work titles change depending on the workplace. • Use what you need. Use what is simple at first. • Gather the positive pictures that make you stand out, and start there. • (Doyle, 2017)

  12. Look for more examples

  13. References • Doyle, A. (2017) Social Media Job Titles The Balance https://www.thebalance.com/social-media-job-titles-2061507 • Kissmetrics.com (2017) The Science of Social Timing https://blog.kissmetrics.com/science-of-social-timing-3/ • Merriam Webster “Social Media” *Definition* https://www.merriam-webster.com/dictionary/social%20media

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