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Fostering Innovation. Adapt or go extinct. Agenda Technology Changes Fast Business Models Change Innovation In Your Organization. Technology Changes Fast. Legal technology evolves Delivering Content Extracting information and knowledge from large data pools
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Fostering Innovation Adapt or go extinct
Agenda Technology Changes Fast Business Models Change Innovation In Your Organization
Technology Changes Fast • Legal technology evolves • Delivering Content • Extracting information and knowledge from large data pools • Predictive coding and analytics • Future breakthrough (?) • Text treated as information, not data (semantics)
And It Will Change Faster • Pick 3 of these disruptive technologies • Automated Document Assembly • Relentless Connectivity • Electronic Legal Marketplace • E-Learning • Online Legal Guidance • Legal Open-Sourcing • Closed Legal Communities • Workflow and Project Management • Embedded Legal Knowledge • Online Dispute Resolution • Intelligent Legal Search • Big Data • AI-Based Problem Solving
New Business Models • LPO • Online Legal Services • Online Storefront • Alternative Law Firms
Survival Of The Fittest • Law firms practices haven’t changed that much over the past few decades • Disruptive vs. sustaining innovation • Challenge: is ground-breaking innovation for new start-up firms only? What about existing, traditional law firms?
Innovation – Getting the Ideas • Stay close to your fee-earners • Set up a structure that promotes and enable transformation • Crowdsourcing • Reward Failure!
Innovation – Getting the buy-in • Communicate at all stages. • Identify Champions in the business who will support you. • Challenge of being a Partnership. 20-60-20 approach. • Optimizing existing practices? Or changing them? • Patience and Resilience
Innovation – Delivering • Innovation is a slow process. Start early. • Learn to Fail Fast • Keep the momentum going but set the right expectations. • Promote success and start a virtuous cycle.
Final Thoughts • Fight the temptation to stay in your comfort zone • Find your level of risk acceptance • Innovation is a state of mind and a process – not a one-off
Fostering Innovation:Sustaining v. Disruptive Innovations Presented by: Sally R. Gonzalez Sally.R.Gonzalez@Outlook.com
Sustaining Innovations • Sustaining innovations provide improved delivery or performance of an established product or service • Adopters might struggle initially, but can and do implement them • Most innovations are sustaining • Birthplaces in law firms • Process improvement • Clients • Competitive positioning
Example: • “Book of Jargon‘”mobilephone apps for business and legal executives • Aim to help demystify sector specific terminology and legal / business jargon • Published on iTunes, iPad & website
Example: • Client said: “We’ll increase case volume at lower unit cost” and Littler completely re‐engineered the way matters are handled • Envisioned strategic management of a high ‐volume of administrative agency charges (such as federal, state, and local charges of discrimination), at a fixed, per‐charge fee • Re‐engineered the legal process for a client‐dedicated, team‐based model including distributed, work-at-home lawyers • Maximized use of technology • To anticipate attorney needs as they conduct research, prepare responsive documentation and perform legal and risk analysis • To provide transparent, privileged, and real‐time online access to the status of the client’s matters, as well as a dashboard of key performance indicators, visual graphics, and reports • Built on a hosted technology platform developed in collaboration with third-party web-development company that allows
Example: Source: www.clearspire.com
Disruptive Innovations • Bring to the market a very different value proposition • Offer worse, not better, performance or quality when they first arrive, but arrive when the market is ready for something smaller, cheaper, easier, or more convenient • Almost always start out at the lowest level of the market, or even tap into markets that have previously been invisible • Offer something that incumbents can’t replicate, even if they wanted to, because the attempt to replicate would tear the incumbent apart by fundamentally undermining its basic production and business model Fasten Your Seatbelts; George Beaton; June 2013 87 (6) LIJ, p.40
Example:The Avatar Project • Sponsored by the 2045 Initiative. • Goal is "to create technologies enabling the transfer of an individual’s personality to a more advanced non-biological carrier, and extending life, including to the point of immortality.” • Devote attention to “enabling the fullest possible dialogue between the world’s major spiritual traditions, science and society." A “lawyer” who never sleeps?
Closing Thoughts • Law firms are well positioned to adopt… • Sustaining business innovation (doesn’t threaten core business) • Sustaining technology innovation (incrementally improves efficiency and effectiveness) • Disruptive technology innovation (radically improves efficiency and effectiveness)
But Can a Law Firm Ever Find The Path to Disruptive Innovation? “Two roads diverged in a wood and I took the one less travelled by And that has made all the difference” Robert Frost,“The Road Not Taken”