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Policymaker Outreach 101

Policymaker Outreach 101. Messaging Strategy. Welcome. Colleen Chapman Vice President, Spitfire Strategies. Perception vs. Fact. Laws of Communication. Laws of Communication. Repetition. Laws of Communication. Targeted. Who Has the Power?. Decision Maker. Outside Influences?.

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Policymaker Outreach 101

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  1. Policymaker Outreach 101

  2. Messaging Strategy Welcome Colleen Chapman Vice President, Spitfire Strategies

  3. Perception vs. Fact Laws of Communication

  4. Laws of Communication Repetition

  5. Laws of Communication Targeted

  6. Who Has the Power? Decision Maker

  7. Outside Influences? Context: External Scan

  8. Outside Influences? Context: External Scan

  9. Decision Maker Target Audience No Decision Maker is an Island Target Your Audience Target Audience Target Audience

  10. Wardens / Prosecutors Senate Judiciary Case Study: Death Penalty Target Your Audience Catholic Conference

  11. Doesn’t know Knows but doesn’t care Knows but doesn’t believe What’s Their Readiness Stage? Readiness

  12. Know their barriers Stay in the comfort zone Make the reward outweigh the risk What’s Their Readiness Stage? Readiness

  13. Pat on the back Celebrate wins What’s Their Readiness Stage? Readiness

  14. What Holds Them Back?

  15. Behold: The Message Box! Messages

  16. Example: Innocence Project Messages

  17. Innocent people should not be wrongfully convicted and sentenced to die. Value Example: Innocence Project Messages More than 100 have since 1976. Then we’ll have a fair justice system. Vision Barrier Provide DNA testing to all accused of a capital crime. Ask

  18. MEGO Message Don’ts Mystery Math Literal Sclerosis Lack of Narrative

  19. MEGO Message Don’ts Mystery Math Living marine resources Literal Sclerosis Lack of Narrative

  20. MEGO Message Don’ts Mystery Math Literal Sclerosis Lack of Narrative

  21. MEGO Message Don’ts Mystery Math Literal Sclerosis Lack of Narrative

  22. MEGO Message Don’ts Mystery Math Literal Sclerosis Lack of Narrative

  23. Do! Dos and Don’ts • Explain that the early years “build the foundation” for future learning and that things learned during these years are the “building blocks” for future achievement. • Words to use: • Tools and opportunity • Starting off on the right foot • Learning how to learn

  24. Dos and Don’ts Don’t! Imply that children over five are hopeless cases if they do not get what they need in these early years.

  25. Dos and Don’ts Do! Assert that “all of us benefit” when young children get what they need for their development.

  26. Dos and Don’ts Don’t! Rely only on economic or workforce messages.

  27. Dos and Don’ts Do! Emphasize providing children with opportunities so that if they work hard, they can succeed.

  28. Don’t! Dos and Don’ts • Claim that early childhood development will “solve” greater social problems such as: • The effects of poverty • Parents’ productivity • Instead, suggest that programs will “help” or “make a difference.”

  29. Dos and Don’ts Do! Use data to show that intervention can be effective (e.g., healthier children and also financial outcomes).

  30. Dos and Don’ts Do! Acknowledge the importance of parents in helping their young children grow.

  31. Dos and Don’ts Don’t! Limit the discussion to government investment.

  32. Do! Dos and Don’ts Speak about government “spending smarter” by “reallocating” investment to early childhood development. And emphasize government investment in programs that are “proven” to be effective.

  33. Dos and Don’ts Don’t! Simply assert that the government should invest “more” in early childhood development.

  34. Giving our youngest children the social, emotional and learning tools they need to grow into stable, responsible adults benefits all of us – our families, our communities and our nation. Messages That Work

  35. Cost-benefit analyses of early childhood development programs show returns ranging from $3 to $17 for every tax dollar invested. Messages That Work

  36. Business leaders play an influential role as reputable voices of what is good and right for the community and our country. Join the Partnership – a coalition of business leaders, economists and experts in child development – as we work to support all children and families through the early years. Messages That Work

  37. By directing government and community resources to programs that have been proven effective, we help more children start off on the right foot and offer the building blocks of success to all. Messages That Work

  38. Questions

  39. Policymaker Outreach 101

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