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Sales & distribution

Sales & distribution. Channels Digital distribution Direct sales Online portals Partnerships Educational publishers Game publishers. Priority Existing contacts Online portals Own distribution German private market English edu. market French private market. Time plan

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Sales & distribution

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  1. Sales & distribution • Channels • Digital distribution • Direct sales • Online portals • Partnerships • Educational publishers • Game publishers Priority Existing contacts Online portals Own distribution German private market English edu. market French private market Time plan 26. March - All evaluation copies sent 29. March - Verify received & date for evaluation 2nd. April - Receive first feedback 10th April - Decision time Release date 19. April - own sales HUSK HELPDESK!!

  2. Price structure: Private 199 DKK 30 EURO 35 US $ Educational Small school (<300): DKK800/100EUR/$150 Large school (>300): DKK1600/200 EUR/$300 Challenged school: DKK300/40 EUR/ $60 Try first with 50% more in price for educational

  3. Online portals Manifesto games Rusty Axe Steam Direct2drive.com GarageGames Total gaming Trymedia/Trygamees • Actions • Locate e-mail and phone number on 23th of March • Send e-mail w. link to package • Offer sites the game for 30 Euro with a 50/50 split • Follow-up every second day both w. Phone / e-mail

  4. Retail Norden Humac BTJ Bog & Ide Bøger & papir EB Games / GameStop Nordic Dansk Supermarked (Føtex) FDB(Superbrugsen) F Group (Fona, Electric city & Elektronik-centeret) Merlin

  5. Own sales • Personal • Talks, always locate national teacher & press outlet - personal interview • Flyers at conferences & exhibitions • Network • Quality titles w. similar developers (Muzzy, Caspian, Immersive, & Drabssag, 3rd world farmer) • Web-sites (teacherparents / socialimpact / Becta / TEEM / Schoolzone, COL • Teacher hubs & resource places (ie. Amtscentre) • Champs (active, networked, respected, an education trip for every 10 sold) • Banners (GR / ITU / OTE / Diginet) • Identify internal teacher mailing lists • Hollins (UK) & Brazell (US) • Direct mail • By regular mail in existing outlets • Affiliate program • * learning, theme & game portal get prize for referring customers and help a good cause. • Regions • Nordic • Germany • France • UK

  6. Follow-up Emme BHV Runesoft Magnussoft Riverdeep R-E-M Panvision Dreamcatcher Mindscape

  7. Marketing plan • Magazines • Home education US • Resource web-site

  8. PR Plan Håndtering af affilate program (læring, spil & tema) Håndtering af digitale og postordre distribution Håndtering af community arbejde Håndtering af pressemeddelser, udsendelse, opfølgning og kontakt database MÅL Skabe opmærksomhed og salgsadfærd i målgruppen (lærere, kreative, ildsjæle etc.) Skabe bedre forhandlingsposition med distributører og udgivere Skabe virksomhedens image og identitet Forberede image blandt politikere og investorer til fremtidige satsninger

  9. 1. Medio-januar: Vi starter nye PR-satsning med indslag på CNN (er planlagt). Dette indslag bringer vores nye trailer, interview og feature på spil. Vi har materiale klar til spin-off. Der udsendes pressemeddelse hvor udgivelsestidspunkt i marts angives. Der laves pre-order side til spillet. (Forberedelse - lave pressemeddelse, web-site & skabe trailer) 2. Primo-februar: Vi rammer ildsjæle hårdt igennem community, banner og blogs på områderne mellemøsten, læring, IT, seriøse spil og mainstream spil. Vi sender pressemeddelse om indholdseksperter vi har fået tilknyttet projektet og som har ‘blåstemplet’ det. (Forberedelse – opfølgning presse; forberedelse af kontaktliste & identifikation af relevante web-sites til næste fase) 3. Medio-marts: Vi kontakter alle tidligere pressekontakter og sender pressemeddelse ud med spillets lancering. Vi afholder en releaseparty/pr-event for presse, venner, kontakter og kunder. (Forberedelse – opfølgning presse; forberedelse af kontaktliste & identifikation af relevante web-sites til næste fase)

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