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WAK: Results from the research practice interface

WAK: Results from the research practice interface. Oceania Tobacco Conference 2011 Dr Heather Gifford Ms Lynley Cvitanovic. Background: the theory. Waka Research  Proposal to implement research results WAK demonstration project implemented Process and outcome evaluation conducted.

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WAK: Results from the research practice interface

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  1. WAK: Results from the research practice interface Oceania Tobacco Conference 2011 Dr Heather Gifford Ms Lynley Cvitanovic

  2. Background: the theory • Waka Research •  Proposal to implement research results • WAK demonstration project implemented • Process and outcome evaluation conducted

  3. WAK Intervention • Awareness raising and motivational ‘campaign’ •  Seamless service provision and collaboration • Provide brief advice on parenting tips • Mail-out short parenting programme

  4. Evaluation research • Process evaluation •  Outcome evaluation (shorter term outcomes)

  5. Key process evaluation results • Reduced scale of project implementation • Potential to promote change and growth • Diverse partnerships • Confusion surrounding project parameters

  6. Key outcome evaluation results • Parents recognise key messages • Positively influenced attitudes and behaviours • Already demonstrating protective behaviours • Reinforced existing behaviour

  7. What did we learn about research/practice interface ? • Not a simple linear process • Even if all steps in place things can go wrong • Importance of having adequate lead in time • Involve all the right people from the start • Researchers able to translate findings simply

  8. Recommendations • Managing transition from theory to practice • Clear /simplified summary research findings • Integrated theory/practice leadership • Effective communication • Involve both research and practice leaders

  9. Contact Details • Dr Heather Gifford • heather.whakauae@xtra.co.nz • www.whakauae.co.nz

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