1 / 14

Tasks DMO

Tasks DMO. Tourism Management Basic principles of destination management and tourism policy. Agenda. Legal forms? Tasks of a DMO Strategy (Planning) Marketing Representation of interests Development of services Influence on Marketing-Mix. Different legal forms (important forms).

mathilde-martinez
Download Presentation

Tasks DMO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tasks DMO Tourism Management Basic principles of destination management and tourism policy Bruno Gantenbein Kathrin Zogg

  2. Agenda • Legal forms? • Tasks of a DMO • Strategy (Planning) • Marketing • Representation of interests • Development of services • Influence on Marketing-Mix Bruno Gantenbein Kathrin Zogg

  3. Different legal forms(important forms) Switzerland: • Association (as per civil code ZGB Art. 60 & ff.) (approx. 200 in Switzerland/ number decreasing) • Corporation / PLC Public Limited Company (approx. 10 companies) • Co-operative (Genossenschaft - e.g. Davos) • Limited Company (Ltd. /GmbH - e.g. Prättigau Tourismus) Germany: • Administration (of city or village, about 80%) • Registered association (Arbeitsgemeinschaften) • Limited Liability company or corporation about 15% Austria: • Mainly affiliated to city - administration! Bruno Gantenbein Kathrin Zogg

  4. Tasks of DMO Bruno Gantenbein Kathrin Zogg

  5. Challenges: • Changing guest demands • Increasing competition, national/international competitors • Political influence on the organisations • Increasing fusions of the smaller tourism organisations • Unreadiness for cooperation (on the side of the service provider) • Marketing budget insufficient Bruno Gantenbein Kathrin Zogg

  6. Planning (the Destination) • Develop a Vision (assists in the confidence all involved) • Develop a strategy (via the board and the director of the DMO) communication and event organisation respectively Bruno Gantenbein Kathrin Zogg

  7. Marketing (Reservation Systems) Information-and Reservation systems of Tourism Organisations: • TOMAS: Germany, Switzerland, Austria • Feratel: Austria, Germany, Switzerland, Belgium, Holland etc. Bruno Gantenbein Kathrin Zogg

  8. packages Products for Day-guests - Products for guests of new markets Specific offers for guests Holiday offer with good Internationaly known of nearby region Price/permormance ratio - - Attractions / Brands recreation: packages Top - Destinationen In Graubünden - Ski region - MTB - and Golf - National parks - Wellness - & skiing - St. Moritz - Museum - Family trips/holidays - Davos Events „adventure“ Destination - Humorfestival example Top offers - Of Graubünden - Spengler Cup - Glamorous cities - Glacier Express - Polo tournament - Natural location - Congress Promotion on short term / Product and - To be sold through Special offers Destination promotion Internationally working All distribution channels ) Tour operators Product development Bruno Gantenbein Kathrin Zogg

  9. Service Provider Communication Target Market External Business Travellers Hotel Industry Restaurants Tourists, Holidaymakers, Day-trippers Tourism Organisation (DMO) MountainRailways Congress- Infrastructure Potential Partners Parahotellerie Bruno Gantenbein Kathrin Zogg

  10. Representation of Interests • raising public awareness (Tourismusbewusstsein /-Verständnis) Bruno Gantenbein Kathrin Zogg

  11. Developing Services • Coordinating services(formulating packages, for example a winter package) • Generating Service Centres (running the information and reservations centres) • Quality Assurance (Q-Seal, Holiday-home Qualification) Bruno Gantenbein Kathrin Zogg

  12. Influence of the DMO on the Marketing-Mix Bruno Gantenbein Kathrin Zogg

  13. Influence of the DMO on the Marketing-Mix Bruno Gantenbein Kathrin Zogg

  14. Questions? • ? Bruno Gantenbein Kathrin Zogg

More Related