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Attraction of Young People to the Australian Mining Workforce

Attraction of Young People to the Australian Mining Workforce. A Perspective from New Professionals. ALISON KEOGH ● Independent Consultant Geologist ● keogh@internode.on.net ROB JOHANSEN ● MD Global Resource Asset Exchange ● robert.johansen@resourceassets.com

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Attraction of Young People to the Australian Mining Workforce

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  1. Attraction of Young Peopleto the Australian Mining Workforce A Perspective from New Professionals ALISON KEOGH ● Independent Consultant Geologist●keogh@internode.on.net ROB JOHANSEN ● MD Global Resource AssetExchange●robert.johansen@resourceassets.com PAT HANNA ● SRK Principal Consultant Geologist●phanna@srk.com.au

  2. Talk Aims • Encourage AusIMM involvement from New Professionals • Attract New Professionals and Skilled Workforce to Australian Mining • A marketing proposal for AusIMM delegates to consider AusIMM Congress 2004

  3. Branch Committees to RecruitNew Professionals • Why? • How encourage more involvement from New Professionals? AusIMM Congress 2004

  4. Marketing What we know now • Australian Mining community perception problem • Many secondary students and young people unaware of Australian Mining career options What we know we need • Marketing targetted specifically to Generation Y AusIMM Congress 2004

  5. Video airOfficer_hi.wmv Rifleman.mpeg AusIMM Congress 2004

  6. Marketing Australian Mining Careers • “What happens next is up to you …” • Critical decision point • Need to • start providing solutions • act now • act effectively AusIMM Congress 2004

  7. Australian Mining Marketing • What are we doing now? • What is the result of our past initiatives? • What aren’t we doing now? AusIMM Congress 2004

  8. Australian Defence Force Marketing What can we learn? • Good example of how to market effectively to Generation Y • Sustained goal, united front, big-scale • Proven success • Follow-up AusIMM Congress 2004

  9. Australian Defence Force Recruitment Achievements • Increase of almost 50% in full-time recruitment enlistments in 3 years • Total increase 15% (14,700 people) • Enquiries doubled AusIMM Congress 2004

  10. Net lossesADF and Australian Mining • In 2002-2003 financial year: • ADF lost ~ 1500 persons. • Australian Mining lost ~ 4500. • ADF lower salary, higher fatality risk, remote locations • yet greater success in recruiting & retaining AusIMM Congress 2004

  11. Australian Defence ForceStrategic Personnel Review ADF Two pronged approach: • Community Consultation Team • looking “outside” • Defence Consultation Team • looking “internally” AusIMM Congress 2004

  12. Marketing Target • Workforce marketing to approx 5 million people • An increase of 1% considering Australian Mining as a career ~ 50,000 people. • Of those, if only 1% actually commit, extra 500 people per year AusIMM Congress 2004

  13. Consequences Consequences of continuing as we are? • Skills shortage • Quantitative costs • Direct cost approx $135 million 2002-2003 • Indirect cost lost business opportunities, lost knowledge • Qualitative costs AusIMM Congress 2004

  14. Marketing Australian Mining Proposal • Pro-active marketing targeted at Generation Y • Advertising campaign to change community perception • Australian Mining attractive workplace • United front • Pro-active marketing role • 1800 MINING number - Minerals Careers Information AusIMM Congress 2004

  15. Discussion What happens next? AusIMM Congress 2004

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