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Strategic Planning

Unit 5: Planning and Controlling. Strategic Planning. Agenda. Learning goals Vocabulary What is strategic plan Strategic planning process Types of strategic plans Managing tools in strategic planning SWOT PEST Porter’s Five Forces Level of strategic planning

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Strategic Planning

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  1. Unit 5: Planning and Controlling Strategic Planning

  2. Agenda • Learning goals • Vocabulary • What is strategic plan • Strategic planning process • Types of strategic plans • Managing tools in strategic planning • SWOT • PEST • Porter’s Five Forces • Level of strategic planning • Hewden case study about SWOT analysis-HW

  3. Learning goals • Be able to explain the importance of the strategic planning process and describe the levels of strategic planning such as: corporate; business; functional, in an organization • Be able to describe the types of strategic plans such as: growth; retrenchment; e business, used by specific organizations. • Be able to analyse organizational strategic plans, using a variety of management tools such as: strengths, weaknesses, opportunities, threats analysis [SWOT analysis]; political, environmental, social, technological analysis; Porter’s five forces competitive model; PEST analysis.

  4. Vocabulary • E-business strategy • Growth Strategy • Levels of planning: Corporate, business and functional • PEST Analysis • Porters Five Force • Retrenchment strategy • Strategy • Strategy plan • SWOT Analysis

  5. Strategy • Strategy is a planned course of action undertaken to achieve the goals and objectives of an organization.  • A Strategic Plan is a coordinated and systematic direction for an organization.  • Essential to the success of a business

  6. Strategic Planning Process • (1) Identify Mission and Objectives • (2) Analyse Internal and External Environment • (3) Formulate Strategy • (4) Implement Strategy • (5) Evaluate Results and Control

  7. Types of Strategic Plans • Growth, Retrenchment, and E-business strategies • Growth Strategy • Expanding current operations • Concentration - In the same industry • Vertical Integration - Buying out suppliers/distributors • Diversification – In other industries

  8. Types of Strategic Plans • Retrenchment Strategy • Used in crisis • Correct weaknesses by changing practices • Restructuring and downsizing • E-business Strategy • Involves Internet technology to buy/sell • Advertising, collecting information, and distributing information

  9. Management Tools for Analysis • SWOT Analysis • Strength, Weakness, Opportunities, Threats • PEST Analysis • Political, Economic, Social, Technological factors • Porters Five Forces • Competitors, New entrants, Customers, Suppliers, Substitutes

  10. Levels of Strategic Planning • Many of today’s large corporations are conglomerates composed of several businesses or several product lines. • Large corporations have three levels of strategy: corporate, business, and functional.

  11. Levels of Strategic Planning • Did you know that Coca Cola doesn’t just make Coke but also all the companies below:

  12. Levels of Strategic Planning

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