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Matthew Najar - How to Work Effectively With a Digital Marketing Agency

Finding the right digital marketing agency for your campaign is tricky. There are so many to choose from, all with different expertise, it's difficult to make sure you find the perfect match for your needs.

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Matthew Najar - How to Work Effectively With a Digital Marketing Agency

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  1. How to Work Effectively With a Digital Marketing Agency Matthew Najar

  2. Finding the right digital marketing agency for your campaign is tricky. There are so many to choose from, all with different expertise, it's difficult to make sure you find the perfect match for your needs. • But when you do find them, you then have to be sure you get the most out of the relationship. You and your agency should work in collaboration; although they offer the expertise you need in the digital marketing field, you have the expertise they need to draw on to make sure their ideas resonate with your target audience.

  3. Goals • As with any marketing campaign or business idea, you must have clear goals and objectives. And you must make sure your agency is aware of them before you begin. • By doing this you will be able to find out whether your chosen agency can offer the expertise you need and deliver what you want.

  4. Working together • Before you start, you must make sure everyone knows where they stand and what they have to bring to the project. • Setting ground rules before beginning will save a lot of trouble in the long run. Think about things such as: • What the service level agreement is • Turnaround time

  5. Keep the brief focused • The whole project and the way its run will only be as good as the brief your agency are given. Because you're the expert in your business, the brief must be detailed and focus on things like: • Background information about your company • What you want to achieve with this project • Your objectives

  6. Costs • These have a habit of running away with you if you don't have a firm hold on them. Make sure you keep a careful watch on your pennies and don't be seduced into adding unnecessary extras to your project. • We're not suggesting for one moment that the agency you use will try to persuade you to part with more cash than was agreed, but just because they recommend something doesn't mean you have to do it.

  7. Knowledge • One of the great things about working with outside agencies is the fact that you can pick up new knowledge along the way. It's always a good idea to take an interest in the details and read around your project to you can challenge your agency's ideas to make sure you get the best outcome for your budget.

  8. Measure your results • Deciding on how you are going to measure the results of your campaign is vital. You need to know how you did in terms of exposure and income if you are to discover how successful you were and what lessons you can learn for future campaigns.

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