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Marketing the Diving Emergency Management Provider (DEMP) Course

The DEMP course is a comprehensive program that combines Oxygen First Aid, First Aid for Hazardous Marine Life Injuries, and AEDs for Scuba Diving. It offers realistic scenarios for dive accidents.

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Marketing the Diving Emergency Management Provider (DEMP) Course

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  1. Marketing the Diving Emergency Management Provider (DEMP) Course

  2. What is it? • Single, comprehensive program • Oxygen First Aid for Scuba Diving Injuries • First Aid for Hazardous Marine Life Injuries • Automated External Defibrillators (AEDs) for Scuba Diving • (Optional) Advanced Oxygen First Aid for Scuba Diving Injuries

  3. What is it? Diving Emergency Management Provider: • Is an integrated presentation of skills and knowledge • Combines all programs • Offers realistic scenarios for actual dive accidents

  4. What makes it work? • Remove redundant skills and information • Skills and information sequenced to build on each other • Students learn how to work together • Later skills grasped quicker as students understand their roles

  5. Who can teach DEMP? • Any DAN Instructor or Instructor Trainer certified to conduct the three main programs • Advanced Oxygen is optional • Instructors or Trainers lacking certifications must obtain training prior to promoting the program

  6. Who can take DEMP? • Any diver interested in the program is eligible • Current CPR certification required • Dive leaders and Instructors • Anyone with a duty to care for others

  7. How do I teach it? • No special Instructor materials required • Download outline from website • Use existing materials • Present lectures • Conduct skill training as outlined

  8. How do I teach it? • Instructor CD is available • Two disc set • Includes: • Edited versions of all videos • Edited versions of slide presentations • Cannot be used to teach stand-alone provider courses

  9. How do I teach it? • Student handbook includes all four sections • Cost $32 US • Includes: • student provider card and wall certificate • Registration and exam pages for all four sections

  10. Using the Outline

  11. Using the Outline • Program Introduction • Introduce program and DAN • Present skills demonstration for Scene Safety Assessment and Basic Life Support skills • Conduct skills practice

  12. Using the Outline • AED segment • Present Knowledge Development (Slides or video) • Conduct skills as outlined • CPR Review • Using an AED • Equipment Maintenance • Administer assessment

  13. Using the Outline • Oxygen Provider segment • Present Knowledge Development (Slides or video) • Conduct skills as outlined • Equipment Identification • Demand Valve • Non-rebreather mask • Rescue breathing with supplemental oxygen • Two Injured Divers scenario incorporated at end of the program • Administer assessment

  14. Using the Outline • Treat each segment identically • After completing all knowledge and skills segments, have students work together as a team dealing with scenarios • Create scenarios that use multiple programs in the same rescue • Keep realistic, but make challenging

  15. Pricing • Time commitment • Equipment required • Oxygen Kit and Oxygen • AED Trainer Unit • First aid supplies • MTV-100 and Bag Valve Mask (Optional) • Student Handbook

  16. Course Organization Options • Present as a one day program • Break it up into pieces • Offer with BLSPRO as a professional-level dive first aid weekend • Upgrade other DAN Providers

  17. One Day Program • Present the complete program according to the outline • Conduct all knowledge development, skills development and assessments • Conduct scenario practice at the end of the program • Issue program certifications • Downside: 8-hour time commitment

  18. Break it up • Offer each segment over successive nights • Provides greater scheduling options • Keep segments close together • Downside: lose benefit of having students work together

  19. Professional skills weekend • Offer along with BLSPRO • Add in REMO2 as well • Presents high-end skills appropriate for dive professionals • High perceived value of skills and knowledge • Downside: large time commitment and program cost

  20. Upgrade other providers • Not necessary for current DAN Providers in other programs to repeat that segment • Purchase DEMP book and standalone certificate for Providers in one program • For Providers in two or more programs, might be easier to purchase last stand-alone books and the certification card

  21. Promoting it • Promote the program to dive leaders – divemasters, AIs and DiveCons • Market the professional-level approach • Will be patches of all icons available soon, including DEMP • Make it part of Rescue-type classes • Offer with other CPR/FA programs

  22. Promoting it • Create off-season “Prepared Buddy” series • “Safe Traveler” – offer as a special for divers taking dive trip • Integrate in a Fish ID to go along with the HMLI segment • Both of these get divers into your store

  23. DAN’s Promotion • Using website and Alert Diver to promote course to DAN Members • Instructors and Instructor Trainers capable of conducting the course designated on Online Instructor list with red star beside name

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