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Strategic Communication Plan for Indiana Academic Standards Transition

Implementing a strategic communication plan to ensure 100% awareness and engagement with the new Indiana Academic Standards for ELA and Mathematics. Includes desktop delivery, conferences, needs assessment surveys, immediate support guidance, and online communities of practice. Goal to provide resources, support, and engagement for educators and stakeholders. Stay informed and involved!

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Strategic Communication Plan for Indiana Academic Standards Transition

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  1. Statewide Transition Plan: Indiana Academic Standards for E/LA & Mathematics (2014) Amy Horton, Asst. Supt. for Student Achievement & Improvement May 14, 2014

  2. Goal: 100% Awareness Strategic Messaging To recapture educators’ attention, we have to be strategic about how we communicate with them. • Updates: • New logo in use • Communications focused on IDOE support • of educators in doing what they are ready to do: • Utilize processes they are familiar with to transition; & • Teach to standards with which they are already largely familiar.

  3. Goal: 100% Awareness Desktop Delivery Providing access to information, resources and support to all stakeholders where they work and live. Social Media supplemented by conventional communication tools.

  4. Goal: 100% Awareness Conferences Feature ‘Ready’ Standards • Live campaign for the new standards and supports to be provided by IDOE. • Update: • Go teams ready for • 19 Summer of eLearning Conferences & • Up to 10 WIDA conferences

  5. Goal: 100% Responsive Needs Assessment • Survey instrument to identify & prioritize supports and resources local corporations and schools need from the IDOE. • Update: • Survey closed May 10th. (analysis below)

  6. Goal: 100% Responsive Needs Assessment Survey – 1,835 Respondents

  7. Goal: 100% Responsive Needs Assessment Survey – 1,835 Respondents

  8. Goal: 100% Responsive Needs Assessment Survey – Top Priorities for Support

  9. Goal: 100% Support Immediate Term IDOE Guidance • Certain support documents are required for locally developed curriculum and instruction. These are IDOE’s top priority. • Updates: • Standards correlation will compare the former Indiana Common Core (2010) to the new standards to plan for the 2014-2015 school year. • Teacher Resource Guide with glossaries for both subject areas, examples for mathematics, & text complexity rubric for E/LA from which corporations & schools can develop local reading lists. • Guidance for instruction and assessment purposes.

  10. Goal: 100% Engagement Online Communities of Practice • Local level expertise, innovation, and practitioner perspective is key to a free-market delivery system, where ideas are moderated, but allowed to organically develop and flow. • Update: • Launched a new webpage dedicated to these communities, which can be found at: • www.doe.in.gov/elearning/online-communities-practice

  11. Goal: 100% Engagement

  12. Goal: 100% Engagement Content Evaluation Peer-reviewed resources – badging, teacher effectiveness credit, incentives for teachers to interact with one another.

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