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Future of Distribution

Future of Distribution . Jürgen Witte Regional Managing Director Germany & Switzerland Travelport GDS Tenerife, April 08, 2011. Talking about …. Travelport Corporate Background. Current GDS performance . Future of Distribution . uAPI, Universal Desktop, Caching .

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Future of Distribution

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  1. Future of Distribution Jürgen Witte Regional Managing Director Germany & Switzerland Travelport GDS Tenerife, April 08, 2011

  2. Talking about… Travelport Corporate Background Current GDS performance Future of Distribution uAPI, Universal Desktop, Caching ...your questions, ideas, remarks....

  3. Travelport Corporate Background

  4. Facts & Figures 5.500 employees in 160 markets 600 airlines, thereof > 60 Low Cost Carrier 90.000 Hotels 30 Car Rental Companies, 30.000 stations > 70.000 agencies worldwide

  5. Global Distribution Systems: Evolution of the Big 6 • 1960: American Airlines founded Sabre, 1976 first travel agency terminal • 1971: United Airlines founded Apollo • 1971: START (LH, DB, TUI) -> 2001-03 Amadeus • 1975: Abacus by JAL, SIA, Qantas etc. • 1986: Initiation of Galileo by British Airways, KLM, Alitalia, Swissair, US Air, Austrian Airlines, Air Canada... • 2007: Merger Apollo/ Galileo / Worldspan -> 2009 under Travelport GDS • 2010: Initial Public Offer from Amadeus

  6. How a GDS customer sees the circumstance… 1975 The first digital camera, developed by Steve Sasson, Kodak Weight: 3,5 KG Pixel: 10.000 (oder 0,01 MP)Media: Cassette, Black/White, displayed via TV

  7. Travelport ownership overview % of Total Company Position Shares Outstanding Blackstone 818,706,823 70.3 Technology Crossover Ventures 132,049,488 11.3 One Equity Partners 132,049,487 11.3 Management 82,064,177 7.0 Source: Travelport

  8. Travel industry dynamics End-Consumers have multiple ways of buying travel; either through agencies or direct with suppliers. Corporations also have the added benefit of utilizing self-booking tools

  9. Agency and corporate customers 60,000+ travel agencies worldwide Leisure & Corporate Agencies Global Corporate Agencies Online Travel Agencies Corporations

  10. Airline customers • 430 Airlines including over 70 low cost carriers • Over 4bn fares available • 46m air searchesevery day • Over 327m air segments annually • 40% of our Top 10 customers total bookings are made outside of their country of origin – only possible because of the reach of the GDS

  11. What our customers are telling us... “We need a global reach but also support for local requirements” responsibility “We want help in reducing costs” “We need strong, robust and flexible technology” • “We need to differentiate ourselves from the competition” “We need online solutions to make it easy for our customers to book travel” “We need analytical Intelligence to maintain vision and control of our business” “We need to be able to compete using solutions that grow our business”

  12. Which translate into these customer needs SUBSCRIBERS TRAVEL SUPPLIERS Access to global & local content Competitive fares & rates Tools to save time, money and make processes more efficient Stand out in the crowd in order to get and keep customers Global reach and local expertise Technologies & services that reduce costs and generate revenue opportunities A committed partner positioned to support unique requirements

  13. How Travelport meets these needs TRAVEL SUPPLIERS SUBSCRIBERS Access to relevant,rich & diverse content Comprehensive low prices Convenience Reliability Flexible technology solutions Efficiency tools Control Distribution to 60,000 agents worldwide Grow revenue streams Extend brand reach Merchandising Pricing flexibility VALUE

  14. Travelport value proposition Empowering your business globally through local focus Innovation tokeep you competitive Building valuable partnerships Delivering solutions you need

  15. Empowering your business globally through local focus Our global reach Travelport has the size, scale and scope to shop, price, book and aggregatecontent from multiple suppliers on behalf of multiple travel agencies on behalf of millions of travellers in one place, seamlessly Multiple Suppliers Size & Scale Multiple Agencies & Travellers • 5,700 employees worldwide • Over 4bn stored fares • 65 mm daily searches for pricing and availability • Dynamic connection build • 1 billion messages per day • 160 countries • Real time booking • Comprehensive low fares and rates • Travel intelligence services • Mission critical IT services and software 600 airlines Over 87,000 hotel properties 30 car rental companies Over 400 cruiseand tour operators 13 major rail networks 60,000+ travel agencies Travel management companies Corporations Tour Operators Metasearch

  16. Empowering your business globally through local focus Our local focus Our local account, development and technical teams are positioned close to our customers to support local needs. • Areas we invest in locally • Account management • Product management • Helpdesk support – including ASK Travelport • Partner marketing with our customers • Local technology partnerships • Training • Localised product & marketing material • More than 40 local websites • Business conducted in 29 languages

  17. Delivering the solutions you need Solutions that save cost – Travelport Rapid RepriceTM Travelport Rapid RepriceTM- The industry’s first and most sophisticated automated re-pricing tool • Reprices fare in less than 1 minute Quickly and accurately calculates a new fare reflecting appropriate fare rules, taxes, and other fees in any currency . And by completely automating the ticket exchange and re-price process online, increases customer satisfaction. • “Our strategy to deploy efficient technologies made Rapid Reprice a good fit for United Airlines. The product has provided financial and operational benefits while improving the overall service we deliver to our customers. We are very pleased with this innovative solution.” • United Airlines

  18. Innovation to keep you competitive Innovation - Unprecedented low-fare pricing options worldwide Average savings of $68.13 per ticket , or 9.4% over the competition • According to the latest International study (Dec 2008), Travelport e-PricingTM: • Returns lowest fares most frequently • Found lower fares most often • Generates the greatest average savings per ticket • Delivers the lowest average ticket price • “We are able to search for a wider selection of low-fare options and flight combinations in seconds, allowing us to maintain a high level of competitiveness in the market.“ • Antonella Marchesi, Site ManagerEasy Market S.pA, part of TUI Travel Italy

  19. Delivering high return for today’s airlines Selected Customers • Protect mission critical operations • Cost-efficient hosting utilising common architecture infrastructure • Solutions to improve profitability and maintain revenue integrity Capture lost revenue • A suite of messaging hubs allowing easy connection to partners • Connectivity to the world • Business insights and innovative solutions to grow your business Expand revenue opportunities Achieving competitive advantage through innovative technology

  20. Airline hosting World class data centres operating at the highest industry standards and compliance requirements • “Travelport knows what it takes to support mission critical infrastructure to a global business. Combine that with strong operational staff and you have a recipe for success. Travelport is more of a partner than a vendor.”  • Douglas Register, Vice President Service Management & Engineering Information Services Division • Tony Thierjung Director of Operations Management • United Airlines Two out of the three largest U.S. airlines are clients Secure, infrastructure –independent site in Atlanta Provides significant cost savings allowing clients to focus on their core business Unprecedented 10+ year track record of zero data center downtime

  21. IT solutions • Capture Lost Revenue • Fare Verified: Pre-ticketing audit tool, eliminating under priced tickets and reducing fraud • Rapid Reprice: Automated ticket re-issue tool, eliminates manual processes • Expand Revenue Opportunities • Reservation Sales Solution (RSS) - Single link to Travelport GDS with access to over 430 airlines, 280 hotel chains and 25 car companies • Electronic Miscellaneous Documents (EMDs) - Utilizing ATPCO Optional Service fees, document and track charges not provided for on a passenger ticket (e.g. residual value, miscellaneous charges, excess baggage), in development • Electronic Credit Vouchers (ECVs) - Create, store and redeem electronic credit vouchers for Travel Credit Vouchers, Reference Documents, MCOs or Gift Certificates Connectivity to the Rest of the World Interchange Suite: suite of messaging hubs that allows for quick and easy connection to airline partners and provides a rapid deployment methodology

  22. Competitive industry insights and analysis Providing affordable industry intelligence for smarter, more profitable business decisions Travelport expertise: Customer necessities: Custom Solutions for: Market, network & sales planning Airline Business Performance Insights to Market Opportunities Scheduling Travelport AcuityTM Travelport DiscoverTM Competitive insight Cost management Identification of new opportunites Market strategydevelopment Market sharegrowth Increased revenue Industry knowledge GDS booking & share data Data expertise Analytical experience Solutions to reduce costs Ability to merge multiple data sources

  23. The Future of Distribution

  24. The future: Innovation and Changes Integrating into the customer, not vice versa!

  25. Universal API (uAPI)

  26. Travelport Universal API – Architecture • “...access to a centralized selling & service platform.” Standalone API Offering Travelport POS Engine Universal Desktop OTA’s & Travel Agents Software developer & Supplier Traversa Corporate & Multi National ViewTrip Universal API Supports individual GDS functions as structured messages Supports wrapped processes (similar to Encapsulated Business Logic modules on GWS) Rail Content Hub Air Content Hub Merchandising Hub Universal Record & Profile Multi GDS AIR CAR HTL New content Planned development Future 28

  27. Universal Desktop

  28. 30

  29. Travelport Company Confidential 31

  30. 32

  31. Dashboard/ Activity Panel Travelport Company Confidential Dashboard • Search • Reports • Data Tracking • InBox Activity Panel • Links • Messenger • Contacts 33

  32. Booking GUI & Workflow Direct Connect GDS Air Travelport Company Confidential Workflow (Runways) Merchandising (Optional Services) Profiles (Traveler Profile) Policy (Air Policy) 34

  33. Terminal Travelport Company Confidential Terminal Entry • Galileo • Worldspan • Apollo • Sabre • Amadeus (WIP) 35

  34. Flightplayer (T‘Cache)

  35. Travelport FlightPlayer - T´Cache “Published Fares” Overall Work-Flow: Fulfillment Booking via GWS / uAPI Request via HUB Loading Travelport GDS Galileo Travelport GDSGalileo TO 1 FulfillmentPCC TO1F TO 1 Booking Front EndPCC TO1B TO 1 Peakwork HUB/Dyna Player PSE Flight Player Travelport Flight PlayerCentralised TO 2 FulfillmentPCC TO2F TO 2 Booking Front EndPCC TO2B TO2 Peakwork HUB/Dyna Player - - - - - - - - - - - - T´CachePublished Fares Market Specific T´Cache Generator PCC TPTC TO 3 FullfillmentPCC TO3F TO 3 Booking Front EndPCC TO3B TO3 Peakwork HUB/Dyna Player Tour Operator Travelport Tour Operator Travelport Arrow colour legend: fulfillment transaction booking transaction Peakwork transactions content loading transaction

  36. Travelport FlightPlayer - T´Cache “Private Fares” Overall Work-Flow: Fulfillment Booking via GWS / uAPI Request via HUB Loading Travelport GDS Galileo Travelport GDSGalileo TO 1 FulfillmentPCC TO1F TO 1 Booking Front End PCC TO1B TO 1 Peakwork HUB/Dyna Player PSE Flight Player Travelport Flight PlayerTO 1 Specific TO 2 FulfillmentPCC TO2F TO 2 Booking Front End PCC TO2B TO2 Peakwork HUB/Dyna Player - - - - - - - - - - - - T´CachePrivateFares TO Specific T´Cache Generator PCC TO1PF TO 3 FullfillmentPCC TO3F TO 3 Booking Front EndPCC TO3B TO3 Peakwork HUB/Dyna Player Tour Operator Travelport Tour Operator Travelport Arrow colour legend: fulfillment transaction booking transaction Peakwork transactions content loading transaction

  37. Travelport FlightPlayer - T´Cache“Published and Private Fares” TO 1 Peakwork Hub TO 2 Peakwork Hub Though this setup can handle PrivateFares it mutliplicates the requests by factor x for each city pair! The more TOs having Private Fares the more extensive and expensive the data load is. PSE Flight Player PSE Flight Player PSE Flight Player Travelport Flight PlayerCentralised Travelport Flight PlayerTO 2 Specific Travelport Flight PlayerTO 1 Specific T´CachePrivateFares TO 1 Specific T´CachePublished Fares Market Specific T´CachePrivateFares TO 2 Specific PCC TO1PF PCC TPTC PCC TO2PF T´Cache Generator Loading - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Travelport GDS Galileo

  38. Integration

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