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Programme Launch Panafric Hotel 1. September 2011. Improving business performance through sustainable business practices. Henning Høy Nygaard Programme Director SUSBIZ Kenya. The SUSBIZ concept.
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Programme Launch Panafric Hotel 1. September 2011
Improving business performance through sustainable business practices Henning Høy Nygaard Programme Director SUSBIZ Kenya
The SUSBIZ concept • CSR as an umbrella term including responsible business practices in all activities, also Occupational Health & Safety, environment, labour issues etc. • Contributing to a healthy company through addressing core business activities • For small and big companies alike, not only for big corporations
The SUSBIZ concept The overall framework – The UN Global Compact • Internationally recognized principles for CSR under four broad areas: • Human rights • Labour rights • Environment • Anti corruption
The SUSBIZ concept The holistic CSR model. CSR and sustainable business practices include:
Drivers of CSR • The pull from the market: Companies are becoming aware of the new market opportunities – consumers and business partners increasingly demand high ethical standards and new ethical products (CSR innovation) • The push from critical actors: Companies are increasingly managing risks for negative publicity, e.g. critical NGO’s journalists, consumer organisations, governments, etc.
Drivers of CSR • Ethical standpoint: whish for minimising negative impact – and optimising positive impact – on environment and society, related to managing businesses. High Ethical Management goals.
Labour Standards and Environment A healthy workforce performs at optimal level. Less accidents increases productivity Discrimination Energy savings Childlabour Workinghours Health and safety Etc. A better working environment leads to fewer sick days as well as improved recruitment and retention of employees Productivity Quality HR Non discrimination improves reputation and ability to attract international buyers and business partners Image Customer demands Costminimisation Child labour abolition satisfies Danish and international customers Etc. Energy savings leads to reduced productivity costs Drivers of CSR - a sound business Business development
The SUSBIZ Kenya Programme Objectives, activities and organisations behind the project
The SUSBIZ Team • Henning Høy Nygaard, DFSME (Programme Director) • Claus Aabling, DFSME (Advisor, CSR & Business Development) • Mette-Maria H. Kristensen (stationed in Kenya), DFSME (Advisor, CSR & Business Development) • Mette Andersen, DCCA (CSR Advisor) • Sofie Pedersen, DCCA (CSR Advisor) • Charles Nyang’ute, FKE (Senior Management Consultant) • Local Programme Coordinator/CSR consultant, Kenya • Ad hoc incorporation of international professional competences within the area, primarily related to training sessions in Kenya
The organisations behind • Danish Federation of SMEs – DFSME (lead project manager) • Danish Government Centre for CSR (under the Danish Commerce and Companies Agency – DCCA) • Federation of Kenya Employers – FKE
Programme Focus The SUSBIZ Kenya programme The SUSBIZ Kenya participants 18 DK and KE companies FKE and FKE members
Objectives For SUSBIZ Kenya participants • Increase Kenyan participants’ ability to link CSR initiatives with business development • Increase Danish participants’ ability to deal with value chains, CSR management and stakeholder relations
Objectives For FKE and FKE members: • Improving FKE’s CSR services for FKE members • Bring Kenya in the forefront of CSR in Africa and EAC. FKE will promote this agenda in close co-operation with the Global Compact Network
Activities For Kenyan SUSBIZ Kenya participants • Analysis of CSR and business performance in Kenyan companies • 7 Workshops in Kenya during the next 2 years (one joint with Danish companies) • Individual consultancy for the Kenyan Companies • One joint workshop with Danish companies in Denmark
Activities For Kenyan SUSBIZ Kenya participants • Themes in workshops and consultancy • International CSR standards and CSR Management • Higher productivity & lean management • Environmental improvements, energy efficiency & production planning • Human resources management • Labour standards • Strategic community involvement • Occupational Health & Safety • Responsible supply Chain Management
Activities In-house CSR assistance • Tailor made consultancy for each company from local consultants and international team. • Focus on challenges defined in the Action Plans
Activities For Danish SUSBIZ Kenya participants • 4 network meetings focussed on CSR in global value chains, CSR in a Kenyan context and exchange of experiences • 1 workshop (with participation of Kenyan companies)
Activities For FKE members • A tailor made series of workshops building on the same core subjects conducted in collaboration between the SUSBIZ Team and FKE staff • Based these experiences FKE will build their own CSR services for member companies