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Investment Research about Nike Inc. BA 205 Caitlin Fell December 3rd, 2010. Nike Inc. 1964- Bill Bowerman and Phillip Knight 1978- Nike Swoosh- Greek Goddess of Victory 1974- Foreign Market Worldwide brand name. www.google.com. Product Line. For men, women and children: Footwear
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Investment Research about Nike Inc. BA 205 Caitlin Fell December 3rd, 2010
Nike Inc • 1964- Bill Bowerman and Phillip Knight • 1978- Nike • Swoosh- Greek Goddess of Victory • 1974- Foreign Market • Worldwide brand name www.google.com
Product Line For men, women and children: • Footwear • Apparel • Equipment and accessories • All sports
Key Executives • Geography or global functions • Everyone is an asset • Drive global growth
Subsidiary Brands • 1988: Cole Haan • Luxury Brand • 1998: Bauer • Hockey arena • 2002- Hurley International • Action sports • 2003: Converse • Brand name www.google.com
Future Prediction • Invest in Nike • Strengths outweigh weaknesses • Solid investment
Thank-you www.google.com