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The Comparison between the websites of President Obama and Prime Minister Harper

The Comparison between the websites of President Obama and Prime Minister Harper. ANITA PARAMALINGAM DURKA KUMARATHASAN HARSHIDA ACHARYA. Overview. branding and look and feel balance between personality and policy opportunities for citizen engagement social networking language use

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The Comparison between the websites of President Obama and Prime Minister Harper

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  1. The Comparison between the websites of President Obama and Prime Minister Harper ANITA PARAMALINGAM DURKA KUMARATHASAN HARSHIDA ACHARYA

  2. Overview • branding and look and feel • balance between personality and policy • opportunities for citizen engagement • social networking • language use • provision for disabilities • privacy policy

  3. Branding and Look and Feel • Professional • Clean • Consistent • User-Friendly

  4. Branding and Look and Feel • Professionally designed • Flash technology, videos, easily visible search bar • Clean Palate • use of patriotic colours red white blue • Font and colour consistency • Navigation tool • informs you of your path away from home page

  5. Branding and Look and Feel • Unprofessional • Cluttered • Unbalanced

  6. Branding and Look and Feel • Looks unprofessional • Cluttered • Unbalanced • links are hidden • Lacks new technological features • Does not have a blog or search bar

  7. Balance between Personality and Policy Obama Administration • Background information • President and first lady • Vice president and wife of vice president • Policy is covered effectively • Agenda covers each issue and discusses long and short term plans of action • Explains how each branch of the government works • Overall good balance between personality and policy • Website visitors are able to get an idea of his leadership method and direction

  8. Balance between Personality and Policy Harper • Background information • Prime Minister and his wife • Policy is not covered thoroughly • Political direction is covered vaguely through “Mission” section • No description of future plans • Lack of Personality and Policy Details • Website doesn’t provide enough information – not a personable website

  9. Opportunities for Citizen Engagement Obama Administration • The Office of Public Liaison & Intergovernmental Affairs (OPL-IGA) • Referred to as the “front door to the White House”, embodies the President’s movement for change • Encourages citizens to interact and voice issues of concern with their government

  10. Opportunities for Citizen Engagement PM Harper • Email • The only method available to communicate with the government/PM • This platform only allows for visitor comments • Family Centre • Aimed mainly at children and teenagers • Interactive zone • For children: Fun, games, coloring

  11. Social Networking Obama Administration • Importance of Credible source • adding credibility when you receive info from a credited source • Utilization of YouTube's videos • Pasted videos on various sites • Recommendation • Bring social networking to Whitehouse website

  12. Social Networking PM Harper • Improvements • Cleaner design to integrate site names with the theme • Comparison • Cater more to his audience • Could use more social networking sites • Make it possible for people to communicate

  13. Language use Obama • Website available in English • Spanish translation of the Biographies Harper • English and French Options • Bilingual videos and content

  14. Provision for disabilities Obama Administration • Hearing impaired • Closed Captioning videos • TTY/TDD –telecommunications device for the deaf • Visually impaired • Screen reader friendly • All accessibility functions are stated and suggestions for improvement are encouraged

  15. Provision for disabilities Harper • Hearing impaired • video centre • Visually impaired • audio centre • Accessibility functions are not stated unlike Whitehouse website • apologizes for its lack of accessibility functions instead of encouraging suggestions

  16. Privacy Policy Obama • Clear and elaborate • Explains how and why personal information will be collected • Low Level of Privacy • Online comments- personal information is treated as public information • Visitors are unaware of cookies that may be used to track their activity • Data may be redistributed • given to other parties such as national leaders and individuals helping in their efforts

  17. Privacy Policy Harper • Difficult to Locate • The Privacy Policy is located under Important Notices as therefore isn’t as easily accessible compared to Obama • Higher Level of Privacy • better protection on PM’s website • Visitors are informed before a cookie is being placed their browser • Even though privacy is protected, this is probably as a result of the minimal opportunities for interaction

  18. Conclusions • Obama Administration succeeds in integrating all criteria on website • Change is evident • Prime Minister Harper needs to incorporate more interactive features and utilize enhanced technological features

  19. Thank you! Any questions?

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