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West sound including west fm

West sound including west fm. Rajar q1 2013. THE WEST SOUND GROUP. West Sound Group has three radio licenses to cover its total broadcast area of 388,000 adults

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West sound including west fm

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  1. West sound including west fm Rajarq1 2013

  2. THE WEST SOUND GROUP • West Sound Group has three radio licenses to cover its total broadcast area of 388,000 adults • West FM covers Ayrshire with a core target of adults 25-44 and is a contemporary music station playing “More of the Songs You Love” • West Sound AM covers Ayrshire with a core target audience of adults 35-54 providing listeners with a gold music service playing “The 60s, 70s and more” • West Sound (FM) covers Dumfries and Galloway with a core target of adults 25-44 and is a contemporary music station playing “More of the Songs You Love” Source RAJAR Period Ending March 2013based on the West Sound (inc West FM) TSA

  3. THE TRANSMISSION AREA

  4. THE WEST SOUND GROUP • West Sound reach 179,000 listeners each week • 46% of adults in Ayrshire, Dumfries and Galloway listen to the West Sound Group • Over a month 65% of adults in Ayrshire, Dumfries and Galloway listen to the West Sound Group • 59% of 25-44 year olds in Ayrshire, Dumfries and Galloway listen to the West Sound Group • 57% of 15-34 year olds in Ayrshire, Dumfries and Galloway listen to the West Sound Group • The West Sound Group have a 51%commercial market share Source RAJAR Period Ending 31st March 2013 based on the West Sound (inc West FM) TSA

  5. WEEKDAY LINE-UP ON west sound • Kenny Campbell 6am-10am • Ally Ballingal 10am-2pm • Gary Marshall 2pm-6pm • Alan Edwards6pm-10pm • Jim Symon Late Night 10pm-1am

  6. WEEKDAY LINE-UP ON WEST FM • Colin McArdle at Breakfast 6am-10am • Fiona Shields with Mid-Morning 10am-2pm • Alan Shaw at Drive Time 2pm-6pm • The Mix @ 6 6pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie 10pm-1am

  7. WEEKDAY LINE-UP ON WEST SOUND FM • Stuart McCaffertyat Breakfast 6am-10am • Kenny Campbell Mid-Morning 10am-2pm • Tommy JardineatDrive Time 2pm-6pm • The Mix @ 6 6pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie 10pm-1am

  8. THE WEST SOUND GROUP 179,000 Weekly Listeners • WEST SOUND REACHES… • 63,000 ABC1 LISTENERS • 116,000 C2DE LISTENERS • 155,000 MAIN SHOPPERS WEEKLY REACH Source RAJAR Period Ending 31st March 2013 based on the West Sound (inc West FM) TSA

  9. COMPETITORS WEEKLY REACH Source RAJAR Period Ending 31st March 2013based on the West Sound (inc West FM) TSA

  10. COMMERCIAL MARKET SHARE TOTAL WEST SOUND (INCL WEST FM) TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING West Sound 51% SHARE Source RAJAR Period Ending 31st March based on the West Sound (inc West FM) TSA

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