8 Eye-Opening Instagram Marketing Strategies to Stick to in 2021

1. 13 Eye-Opening Instagram Marketing Strategies to Stick to in 2021 © Max Effect Marketing | All rights reserved.

2. This presentation will give you all the necessary knowledge that will help you to rev up your Instagram strategy in 2021. 1. Define your goals You cannot leverage social media platforms unless you don’t know what you’re trying to build. Every marketer should have an effective Instagram marketing strategy in place. Having a goal will help you to stay focused till you achieve it. Ask yourself the following questions: Q.1) Do you want to create an online presence for your business? Q.2) Do you want to increase brand awareness? Q.3) Do you want to get leads? An actionable Instagram strategy will help you decide what matters to you the most in your business. Or else look for a reputable digital marketing agency in the USA to help you with the same. © Max Effect Marketing | All rights reserved.

3. 2. Optimize your bio Instagram bio offers the first look of your brand. This is the only reason why your bio needs to be informative, captivating, and engaging. Marketers should use their bio to give a generic description of your products and services, the type of content you need to post, other social media platform links, brand hashtags, and many more. It’s necessary to include a trackable URL that can drive traffic, including your brand’s website link or the product page. You need to track this link to determine your traffic. Google’s Instagram bio adds curiosity by the word ‘Google unfiltered’. This curiosity gap is the best way to drive website traffic and engagement. Create one depending on your marketing goals to create a meaningful approach. © Max Effect Marketing | All rights reserved.

4. 3. Savage your content Instagram essentials include comments, shares, and saves. To increase your engagement, you need to create content that lures your customer to take action. Your content should be such that it forces your customer to revisit your profile. To create saveable content, you need to understand what is essential to your audience and think whether your content will help them find any value. Make it enjoyable by adding funny memes, infographics, reels, inspiring quotes, etc. © Max Effect Marketing | All rights reserved.

5. 4. Use Instagram stories stickers at the fullest As we dive into 2021, we are pretty sure that you would see more Instagram stories than ever. Stories stickers are the best way to connect with your brand and encourage your customers to communicate and speak their minds. There are 2 common types of stickers that can be used to engage with your audience: Question sticker – It helps your followers to ask you related questions. If you ask me, this one is the most used sticker as it gives my audience full information about my products/services. It’s the best way to know your brand better. Quiz – This allows you to share multiple-choice questions and track the results. With each right answer, you can count the total number of votes received. Many such stickers like the ‘countdown’ sticker and likewise can help you generate more engagement. Are you looking for affordable digital marketing services? © Max Effect Marketing | All rights reserved.

6. 5. Build the look of your profile Instagram is a visual platform; thus, you need to give it a meaningful ‘look’ that justifies your brand. It’s advisable to use specific color palettes, desired fonts, and brand image style that resonates with your business objectives. This is one way your followers can connect with your brand. 6. Sneak peek into your competitors Instagram profile There are days when you might fall short of creativity. It happens with everyone! Get straight into your Instagram account and look out for inspirations or ideas. Make sure you thoroughly check their kind of content, hashtags used, visual language, and every minute detail present in the post. This has always helped us to create my own marketing strategy. © Max Effect Marketing | All rights reserved.

7. 7. Share relevant data with your audience With the advent of machine learning and personalized content, posting data-driven and personalized content is the latest fad. Spotify’s Wrapped Campaign has helped users to celebrate artists, playlist creators, and podcasters who have helped them to survive in 2020. Try out this trend and see when people liked to shop or identify the month’s biggest sale. This will exactly tell you where you stand. Although data-driven content will take some extra time, effort, and money, it’s worth the effort. © Max Effect Marketing | All rights reserved.

8. 8. Focus on creating more video content After the introduction of Instagram reels, Instagram users are showing no signs of slowing down. Video marketing can increase your engagement drastically. It’s easy to make with so many applications available on the Internet. In 2021, we would recommend you to get into Instagram reels and captivate your audience with relevant content. This bite-sized content enables you to explore a new creative video feature and attract your community at large. © Max Effect Marketing | All rights reserved.

9. Instagram offers you a plethora of marketing options, and you also cannot deny the fact that Instagram is evolving and comes with new features every time. So, stay up-to-date and learn to convert these features into opportunities. We hope to see you adopt some of the above marketing strategies and wish they work for you just like it did for us. Till then, climb the ladders of success with these 13 marketing strategies. The main objective of MaxEffect Marketing is to attract clients to our business and matching our clients with partners, consumers and clients. Meeting a client’s goal is our ultimate goal. We grow with our clients, which is the best measure of success! Join with the most reputed web design and Internet marketing company in Denver. © Max Effect Marketing | All rights reserved.

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